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Band Targeting allows publishers to deliver rich media advertises to broadband users, bandwidth, and a lighter ads hunger.

The ads are just a few clicks banners: They have turned to rich and synergistic experiences that include video, audio and games. Not only attract the attention of consumers, but also allow advertisers to follow the way users interact with their advertisements.

For player with slow communications, however, these advertise have become a source of frustration and discomfort. Help is in the hand.

Some software resellar have extended the reach of their IP targeting abilities with the launch of bandwidth targeting feature. Targeting bandwidth supports media campaigns, are rich, by identifying single one who can best manage their large files.

Irritation of users for dial-up

Most users quick access to a multimedia display advertise in a affirmative light and happily communicate with them. But shame of the poor telephone user wants to simply update the news and wait, after all dancing, all singing to download 100 kbps or more before he able to get the details data.

Most advertiser need that rich media ads have a “close”, but it is not always correct and sometimes even choose the user through the website of the advertiser.

Brand to promote the ad must be accompanied by negative experiences than positive. Although the pop-up blocker has given customer some control over what ads are explored to, pop-up ads are not the exact ones that can irritate the users. Users hopes to see advertises on a site for free, but do not desire to make you bombarded, and are a lot of advertising page is blocked.

One way to minimize the irritation to the end player is to make sure that advertises are not displayed on a user more than one time for a certain period – for example, every 72 hrs. This is the best practice in all campaigns using rich media advertisements, regardless of connection speed of the consumer. But this is still does not resolve the problem of access to bandwidth hungry user of a telephone message, without causing unnecessary inconvenience.

The market value of the target bandwidth

Therefore, the capability to target ads based on their communication speed is so precious. Advertisers can serve as a heavier, more co, advertisements to users of broadband while controlling the ads lighter users of dial-up.

As a result, publishers will protect your modem products enable users irritation. They may involve a small cost savings for the ads and investment, because they no longer pay for media ads are displayed to users, those who are not likely to communicate with the people.

Third-party advertise servers, integrated multimedia and centralized reporting features to provide advertisers with reports on the various of rich media advertise that have been offered to the ads GIF. You should be capable to negotiate a less rate of CPM in media ownership, if he is ready to accept third-party relationships.

Profiles and segmentation

The advantages of bandwidth destiny spread even again, opening new avenues for consumer segmentation and profiling. Broadband users are more attractive to merchants because they represent two-thirds of whole internet transactions. They work more often and expense more money internet than modem users.

It becomes sense that not only separate ads for dial-up and broadband users , but even to have ads by linking them to various landing pages. Ask your users communicate dial-up to a lighter, the landing page graphic intensive and less conversion than those identified users as broadband.

Once converted, it will store this data to the profile in accordingly two segments . You can even go too far as to deliver each segment of the e-mail communications and product offerings focused on this data.

The information collected, could be used to target customers and profile and encouraging the return of the market for services and products to people in a more effective and efficient.

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By: Naor

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