Some things never fail to invoke the inner traveler in us bottled white sand from a beach in the Philippines; a map, maybe; sunset photos from a country somewhere else. Advertising specialties that tap the adventurer in us are received happily. They allow us the chance to dream, to desire, to expect that one day soon we will be able to manage to pay for that getaway or have the time to spare.
One particular Australian T-shirt brand has the tagline, "It's summer somewhere", which truly makes sense.
If you're the owner or supervisor of a travel agency, surf or beach shop, or a resort, who says you can't send out advertising specialties such as sunblock, a beach towel, or rubber slippers to customers and associates in the dead of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these getaway-themed advertising specialties should be taken as representational of something to look forward to, literally like a ray of sunshine in dark skies.
The Good Life
Campaigns with beach or getaway themes are always in style because they encompass everything that's fun about life, says one advertising specialties supplier. They leave us with this warm, cheery feeling. It's an invite to celebrate life.
Popular resort-themed advertising specialties include beach towels, rubber slippers, sunblock, and tank tops invoke this fun feeling of the sun, sand, and sea. These advertising specialties usually come in bright, flashy colors for that summer look, enticing and inviting your recipients to savor the summer.
Indeed, the campaign to bring in sales doesn't end with advertising specialties. Service should always be on top of a resort or hotel's priority, and by that we mean they shouldn't forget to supply accommodations with custom-printed advertising specialties such notepads, ballpoint pens, soap, mini lotion and oil bottles, and sewing kits.
Resorts, hotels, and bed-and-breakfasts can also use advertising specialties as merchandise to gain a little profit on the side. Personalized totes, key chains, beer and coffee mugs, charm bracelets, T-shirts, visors, refrigerator magnets, and sunglasses will always be profitable advertising specialties, especially for vacationers who want to bring home a tangible piece of the memorable vacation back to the cold with them.
Of course, don't discount the fact that those traveling will also bringing children with them. Stuff your souvenir shop with children's T-shirts, coloring books, crayons, socks, slippers, hats and caps, dental travel sets, and other kiddie advertising specialties.
All-year-round travel essentials
However, says another advertising specialties manufacturer we talked to, you don't have to bleed that summer theme dry.
Consider giving out all-season advertising specialties such as luggage tags, foot spa essentials, travelers kits, totes, and passport holders once summer is over.
For campaigns targeting executives who are constantly on the go, you might want to send out advertising specialties like travel pillows, alarm clocks, garment bags, mini shoe polishing kits, maps, and pill cases. Despite the fact that most of their travel may not exactly be the kind of getaway they were envisioning, the idea of comfort on the road or on the plane will be much cherished.
