Advertising Vs. Branding

Effective advertising is more than just putting your name in front of the right audience. It is creating an exciting brand name customers will remember, and an image that makes them respond.??A successful branding campaign using promotional products begins with the right logo. A good logo must be crisp, clear, and readily reproduced on various types of materials. It should be original and distinctive. The best logos are immediately recognized without needing words to identify the company. Two excellent examples are McDonald’s golden arches and Nike's "swoosh". Once immediately recognized, the brand needs to convey the company's image, its personality, its goal. A clever classic tag line, like Wendy's "where's the beef," is memorable and conveys an image of hearty portions and good food. The customer reacts and wants to eat there.

A symbol can be equally as effective and even ascribe a personality to the advertiser. Examples include the strength image of the Prudential "Rock", and the great sense of humor of Taco Bell's "Chihuahua." ??There are countless promotional products that can deliver your message and get your customers to respond. One telecommunications firm recently invited prospective dealers to sign up as reps for a new wireless service.

These dealers were sent authorized dealer kits that included custom imprinted jackets, baseball caps, key fobs, and polo shirts, all designed to reinforce the firm's brand. This promotion was very effective, and almost all of the dealers contacted signed up. Branding is a term frequently used, but rarely understood. It is more than the creation of a memorable name or logo. Branding reflects the customers’ impression about you as a company, and the quality of the products or services you provide. If you’re looking to enhance your brand name or identity, call us today for great ideas.

By: trek-it

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