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Adwords Help: Are Your Adgroups A Total Mess?
...And that's pretty daunting when it's your own time and money on the line! So, here's some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment: A critical component of your Adwords account is how well you have your Adgroups setup and arranged. Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords. Save yourself lots of pain and frustration, don't do this! Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores. Always remember this, "relevance" is king! Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups. For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all! Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup. After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads. Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost! Article Directory: http://www.articledashboard.com Kirt Christensen delivers highly-profitable Adwords management, tracking over $612,000 of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com |
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