Those effectively using airplane banners are not wasting their money. It has proven to be a relatively low cost high impact means of advertising. The message immediately grabs the attention of a large audience by its uniqueness and the drone of the plane, and is repeated many times as the plane flies over the crowd. It is a great way to get a message to a local audience.
The ad has a captured audience, no competition, the sound of the plane to draw attention to it, and the factor of repetition for usually the plane will fly over the audience many times in one afternoon. All this is part of the technique. All the messages are, by necessity, brief. The people have just 17 seconds to read it. Yet some ads are more effective than others in persuading an audience to consider a certain product or service. What makes a good banner ad?
Several factors make up a good banner ad. The advertiser has a goal in mind and the brief message must reach that goal. The message must be catchy, readable, attractive, and it must be easy to remember. The printer will take care of the readability, usually using seven foot letters. They will also have suggestions on making it attractive. Your job then is to plan a message that at once conveys what you want to say in few words and is easy to remember.
Here is a poem that has helped many people plan: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. So first you should write down everything you feel is important enough to include in the ad. You must be concise. Notice that some of the six question words above will not need to be answered on the banner. For example, they don't need to know how you operate. But the questions what, when, and where are needed to get people to visit you. Sometimes too much information is needed to include on a banner so the banner merely tells of a phone number or web address where more information is available.
When you have listed everything that must be included on the banner, then began wording and rewording it until you are satisfied with it. It would be nice to include, say, addresses, phone numbers, webpage addresses for a restaurant. However, that is too much for a message that is passing by. Perhaps it would be best to just include the name and the corner the restaurant is on, and, if easy to remember, a phone number.
Now that your full message is concise, ask yourself, "Is it easy to remember?" Why is this important? People at a beach or sporting event are normally not going to be prepared to take notes. After all, you ad is a brief diversion from their main purpose in being there. It is good to test your idea on others to see if they think it will be remembered. Take your time to make it catchy. It will be worth the effort.
When you have the message perfected, then it is time to call an aerial advertising company who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into cash. But please choose your advertising company wisely. Watch the video on their website and learn how AirSign has been providing innovative marketing through aerial advertising since 1996.
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