All Bets Are Off, As The Big Players Duke It Out In The News Industry

News Aggregation, in its purest form is crawling news headlines and presenting them for consumers to peruse through. In the old days, this was a preserve of desktop news readers that consumers would get from the internet and load RSS links to consume.

How quickly things change in today's word

With the ever increasing move away from desktop-centric data consumption to a more web-based system, more and more people are striking the uninstall button on their newsreader software! Subsequently, they are switching to online services like Google news and other systems that crawl the web 24 hours day every day, constantly collecting news, images, video clips and other media intended for presentation on a centralized platform.
IN recent years, of course, as a backlash, the print media has tried to get in on the game by moving its operations to the internet to counter the growing attractiveness of aggregators... not an uncomplicated job as aggregators have the advantage of having multiple headlines from multiple sources..meaning the user has a digital one-stop shop for news and current affairs updates.

Enter the iPhone and the iPad…
As if there weren’t sufficient problems for the print media and desktop software…Steve Jobs decided to add to the heap and introduced the iPhone and iPad, and now, not only can current affairs headlines be accessed online by the use of laptop and PC…anyone with an iPhone, and in fact, any web-enabled cell mobile phone can read the latest items on the go!
In the near future, this writer can see news being delivered to glasses, eyeglasses, maybe even in 3-D! Or delivered to watches in a constant flow, possibly with geo-targeted news. Which actually brings to mind Twitter.

That new kid on the block has pretty much turned the business on its head. Now people, themselves, make the news and distribute and share in the definitive newsreader: live updates..as they transpire. If the past is anything to go by, twitter will growin leaps and bounds, and if opportunity favours it, we may just see the new model for information dissemination: decentralized, public and free.

Where will Google and the print media be then? That's something to think about right there

By: 3Way Marketing

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P. Lawrence is a newzimbabwe expert based in Harare