Alternatives To The Yellow Pages For Small Businesses

The yellow pages have become an iconic image in our minds. The big yellow book with all the information you could need about every contractor, every business, and ads and coupons to help you make a savvy decision. Today, these big books have become somewhat obsolete with the incredible advancements in technology. Not only do we have the internet to look up businesses at home but we also have smart phones that have made it even easier to access information on the go.

As a business, how do you then become available to clients for potential new work? Before you were in the yellow pages, you were “in the book.” Now you’re company is one of thousands of lines in an outdated resource guide that barely anyone uses anymore. Where do you go from here? There are a lot of ways to get your name out there and advertise your business using the new tools that are out there.

The basic necessity is making sure that your company has a website. Nowadays this is a small investment, only a couple hundred dollars a year for a unique web address and hosting costs. Here is an advertisement you can constantly update in order to show your best face forward all the time. In order to make sure that people are accessing your website, your copy should be optimized for search engines so that a new client will see you first, find you faster.

Advertising on the web is also a great way to get new customers; it’s also a lot cheaper than print advertising because there is no paper involved. If you do, however, want print ads, many magazines and other periodicals will combine advertising plans together with print and web advertising so that you can get a great benefit out of both. Web 2.0 marketing is something you can do on your own as well. Facebook and Twitter are free sources to let people know about your product and you can actually look for potential customers before they come looking for you!

The yellow pages may be a defunct resource for most people but it does still exist. And you’re still in there! If you find it important, you can also see if you can advertise on their website because people are still using the yellow pages online. There are lots of alternatives, so get out there and start developing new ways of connecting with new customers.

By: aabadie

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