Amalgamation Of Creativity With Technology

In the world of today when everything runs on technology, none of us are spared. Lets live through nostalgia and remember those days when a writer would pick his pen, a clean sheet of white paper, sit in a cozy corner of his house and write down his thoughts as he sips on the hot coffee. The age, however, is different now. Today’s generation, and I don’t just refer to the youth, but everybody, has become so tech-savvy that if anyone of us were to write 2 lines on a given topic, the first thing we would do id get on the net and start google-ing. What Next? You have all the information right before your eyes and all that you’ll now have to do is rephrase these sentences and jot them down. But is this easy? Here comes in creativity.

Imagine a world where there is no Internet, no television or radio but even then, there is loads of creativity. As you walk by a McDonalds, you see a group of people enacting an act that ultimately turns out to be an advertisement for the restaurant. Sounds weird? Then imagine a day when you watch television without advertisements, you visit the Internet and find no banners or mailers, no promotions, nothing that informs you about the world outside. Scary? This just proves how interlinked and connected is technology with creativity. In the world of today, when everything is extremely advanced and our lives run on technology, creativity can also be best shown only through advanced techniques. This world of amalgamation of Creativity with Technology has given birth to what we now call Interactive Media.
Interactive Media refers to the media that allows active participation from the end user. Any form of interface between the audience and the medium can be considered interactive. This form of media is not just limited to electronic media or digital media. New Media art, Interactive Advertising and video game production are also areas that deal with interactive media. We have learnt a law in economics that says, as the demand increases, supply also has to increase. The audiences today are addicted to the Interactivity that tags along with Media, thus we have more and more interactive media houses emerging in this industry called Media & Communication. One such well renowned company in India is Hinduja Interactive.
Hinduja Interactive is a full service interactive communications company that not only builds brands but also retains them. From hospitality to Insurance and finance, this company welcomes all. Their bunch of creative team and strategists blend along with the technology specialists to create state-of-the-art work. Their ability to innovate and conceptualize, to come up with new ideas that solve business problems and achieve defined objectives makes them popular amongst their esteemed clients. Their main competencies lie in the following:

Web Strategy: From analyzing to planning, executing and monitoring, this company performs all tasks well.
Requirement mapping and as-is analysis
Strategic Planning
Defining objectives and ROI Goals
Online Media Planning & Campaigning
Strategic Partnerships & tie-ups
Performance monitoring &Analysis

Usability Design: Be it CRM Application or your set top box interface, Hinduja Interactive gives you a scientifically designed user interface
Accessibility Design
Interface Design
Navigation
Usability testing outsourcing
Section 508 compliance

Creative: From design to content, their strengths lie in all
Alignment of Brand Strategies
Concept Creation
Copy Writing & Copy Editing
Print/Web/Rich Media/TV

Visual Design: Their pictures speak a thousand words
Interactive Design
Visualization
Layouts
Corporate Identity
Animation

Technology: Their quality certifications and standardized approach ensure more predictability and robust solutions that are customized to our client’s requirements
Business Analysis
IT Planning
Security Consulting
Solution Architecting
Application Development
Package Implementation
System Integration
Software Quality Assurance
Maintenance & Upgrades

Digital Television: One of the most interactive and challenging media to work
DTV Architecture
Requirement Analysis
Implementation Planning
Value Added Services – PPV/VOD/NVOD/PVOD
Interactive TV
Content Repurposing & Storage
Digital Rights Management (DRM), Digital Asset Management (DAM)
Knowledge Management: Innovations are a way of life at Hinduja Interactive.
User friendly documentation of processes
Comprehensive training sessions for clients
Internal training sessions to share project learnings
Current technical (industry & company) best practices

By: interact

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