An Synopsis Of The Issue, What Is Organic Seo? And How It Can Benefit My Business
If I said to you "What is Organic SEO?". What would you say?
Most people think 'Organic' is something which has been developed or maybe created 'naturally', without chemicals or anything 'unnatural' used in the development. And you would be correct.
So why is it difficult for people to appreciate that 'organic search engine optimisation' rankings are any different? It simply means the search engine has placed your listing where it believes your web site comes in terms of 'value' that has been fairly calculated using an algorithm, i.e. with no outside interference or influence. But what does 'value' mean in this sense?
The theory of 'value' in this sense ultimately means, the search engine asks who is linking to your website and what is the value, of their link is and how important they are. If they have a high page rank (PR), they are very important in the 'search engines eye's'. Then the search engine says. "Hey, you must really be important as well, if they are linking to you. What happens?, You go up in the rankings accordingly.
At least that's the theory, but before that happens, there are many different considerations, calculations and permutations to consider. Probably the best way to get your head around this is to think of it as a 'level playing field', as everybody has to start somewhere and everyone starts out equal, (but of course, some are more equal than others), but it's what you do with that 'playing field' that really counts. You can remain on the side lines and cheer or shout insults, or you can actually play the game and try and score a goal. Now that's not a bad image to have in your mind, as you start out with your approach.
Your keyword can also be geographically based. For example, if you are a Motor Mechanic in Manchester, then organic seo techniques will gravitate around the keyword 'Manchester' and this in turn, then becomes the main part of your strategy for your seo design. Yes, it can be that localised. If you haven't guessed by now, it' all down to keywords. Now, here is where you need to do some homework, because you cannot not just have "Manchester Motor Mechanic" as your keyword, just because you think it suits your selected niche. Why? Because no one may be looking for those keywords, (or lets put it this way, there may not sufficient traffic may be generated with that keyword phrase for it to be viable in the first place). On the other hand, it may turn out to be a great keyword and it may be doing well for you, but you have to do your homework first!
The significant thing for you, is that not many companies have the know-how or knowledge that is needed to put together an 'organic plan', as a lot of companies 'still' use techniques like keyword density, meta tags, keyword padding, internal linking etc. This is very much now the 'old school' way of thinking. Now seo has taken on a life of it's own and is now playing an fundamental part of the fresh way of business thinking.
Organic seo services involve a mix of different techniques like client psychology, digital media, site usability, semantics and analytics, as in extremely competitive markets, you need 'an edge' to stay ahead and survive the fiercely fought competition for your chosen keyword phrase and this is often time consuming. However, when it is used properly, it can be an incredible, cost effective way to give your business an indefinite long term and sustained flow of traffic (and of course customers), as opposed to pay per click (PPC), which requires you to pay for each and every click that comes to your website, regardless of whether it converts to business.
Research has proved that most customers prefer using 'natural' results, as opposed to paid or sponsored rankings, because seo lets customers find your website 'naturally'.
Choosing the right company for your seo can be hard and also either the making or breaking of your business, so choose carefully, analyse the company and the cost before you sign up for their services.
