There he mainly did commercial magazine illustrations and design. His experience of commercial methods and images well prepared him for the introduction of banal themes into his first paintings of the early sixties. He was one of the founders and major representatives of Pop Art.
Pop Art whose emergence in the late fifties cannot be separated from the culmination of prosperity after World War II is a realistic art style which uses subjects and techniques derived from commercial art and popular culture.
Warhol rejected hand painting at an early stage in his career, finding it too emotional and he adopted various silkscreen painting techniques so as to obtain repeated images of familiar objects. Thus, he clearly emphasized their banality and strongly suggested his contemporaries’ – and probably his own – impersonal approach to art and the world.
His subject matter often complacently mirrors the negative aspects of the American way of life with its stereotypes, conformity and craze for mass production. Warhol himself used mass reproduction methods such as photomechanical silk-screening and in accordance with his idea of art as mass production he usually made unlimited copies of his works.
Warhol considered that emotion is contrary to art, and one of the purposes of repletion was precisely to make it possible for the public to feel any emotion even when looking at representations of car accidents, racial riots or electric chair.
Warhol stopped producing temporarily pictures in 1968 turning his attention to film-making. His cinematographic works closely resemble his pictures.
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