Appliances "tm" Brand Was The First Big Advantage - The United States Of Refrigerators, Ho

After "
Appliances to the countryside
"Policy, the recent State Department study and plan to encourage the refrigerator,
TV
, Washing machines and other home appliances category 5 "
TM to
"Policy measures, which is central to promote energy conservation, stimulating domestic demand, the industry is another important policy. The introduction of this policy, industry experts are optimistic that this policy is expected to exceed previous efforts of" bringing home appliances . "This appliance" TM "take the lead in
Guangdong
, Shandong nine pilot provinces and cities, in the acceleration appliance replacement demand, such as more favorable to America's leading home appliance enterprises.

TM to upgrade speed consumption

Experts said during the trial in this TM to the central government were planning a 2 billion yuan to subsidize, in accordance with the amount of subsidies single product is 10% of the selling price, is estimated to 20 billion yuan of direct pull consumer appliances, and do not rule out the "TM" policy will be like "home appliances to the countryside" policy, as policy implementation in areas gradually expand the scope and range of products. It can be foreseen, "TM" policy to stimulate the consumer audience will expand to more cities and towns and rural areas, the purchasing power of consumers will be further enhanced.

Data show that the "TM" for the 5 categories of subsidies in products, in both urban and rural market, strong demand updates, including refrigerators, color TV, washing machine needs an update more than 30 share of all %, is expected to become the "TM" policy benefit most products. The central government on the "TM" of subsidies, is expected to further accelerate the upgrading of urban and rural consumption.

Home the big brands were first-mover advantage

According to State Commerce Department data showed the country this year, bringing home appliances products 1-4 months
Sell
Total of 4.46 million units, amounting to 6,800,000,000 yuan cumulative sales. In the "home appliances to the countryside" policy implementation process, the United States the other major brands for its excellent quality, products for the rural areas of application, and sales network covering the full after sale
Service
Improve the comprehensive advantages of such networks has become one of the most obvious benefit.

The "TM" policy of the first in Beijing, Shanghai, Tianjin, Jiangsu,
Zhejiang
, Shandong, Guangdong, Fuzhou, Changsha and 9 pilot provinces and cities, although the specific implementation details have not yet introduced, but the Shandong and Guangdong, as a traditional home appliance production base, is America's leading enterprises such as home appliances home base, in the new round of " TM "policy implementation process, these leading enterprises of the first mover advantage will become more apparent.

According to the U.S. the relevant source, benefit from the "home appliances to the countryside" policy, the refrigerator industry's growth is clear, 34 market, the sales volume rising a quarter of this year, since the
America's refrigerator
The average monthly shipments of more than 80 million units. Along with the "TM" policy introduced, within the United States are actively preparing for the deployment of related work, will provide consumers with better quality, more energy, more convenient appliances.

By: wergte

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