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Are Bigger Advertisements More Successful?
When facing this question, most people will think that if the prices of advertising are similar for both sizes, the bigger one should be used. Research has been conducted and is still being conducted to try and prove if bigger advertisements are more effective or not. For most of the research being conducted, the same size advertisements are used. The current average size of an internet banner is being tested against larger advertisements that in some cases take up to a third of a viewable webpage. This is bigger than advertisements have ever been before and the effect that it has on a user is much different that the effect that smaller advertisements have on users in both good and bad ways. There are two different kinds of the bigger advertisements that are competing against the standard advertisement size in the experiments and tests being run on advertisement size. One of the kinds of the bigger ads is a kind that takes up a large portion of the webpage immediately when you arrive at a website. These ads do not disappear and force the website owner to adjust their webpage layout to accommodate for the new large ad. The other kind is the kind that appears like it is the size of a standard advertisement but when a user hovers over the ad with their mouse, the ad expands quickly and sometimes expands to be as large as the entire webpage. The results of these tests and experiments have been inconclusive to say the least. Larger advertisements have proven to attract a user’s attention quicker than smaller ads but have also proven to take longer to load on a website. People are more likely to interact with a larger advertisement. Users are more likely to use social media networking sites to make reference to an advertisement if it is larger than the standard ad size. The results that these tests and experiments have generated are not very generous to either side of the argument. Bigger ads attract users quicker than smaller ads do. That is not really a benefit of using a larger advertisement compared to using a smaller one. The fact that a larger object will capture someone’s attention quicker than a smaller object is common knowledge and there was no reason to bother analyzing results to prove that fact. If you go to a zoo and there are elephants in the same area as cats, you are going to spot the elephants first because they are bigger. That does not mean that the elephants are better than the cats in any way, it just means that they are bigger. Advertisements in general are annoying to most internet users. People do not surf the internet in search of certain ads, they come across ads on websites that they are interested in seeing. Making these bothersome ads bigger to distract an internet user even more is not going to make someone more likely to buy something from the advertiser’s website. Your average person does not make their online purchases on websites that they have come to from an advertisement. They often purchase from these websites that the ad is for but not right away after clicking on them. The purchases usually come later once they have researched the website to make sure that it is legitimate. If the website has a huge ad that blocks the whole screen, someone is not even going to check if the site is legitimate before making a purchase because they will not be making a purchase from a website that feels the need to ruin a user’s online experience with giant ads covering the webpages that the user wants to see. The one downside that comes with using a pay per click payment method for online advertising is that most clicks are accidental and the advertiser has to pay for them. That means that if an advertisement is larger, it will get more accidental clicks. Even though the bigger ad may be clicked on more than the smaller one, that could only mean that more people are accidentally clicking on the ad before they immediately exit out of the advertiser’s website because they did not intend to click on the ad in the first place. Publishers also have to use the space that they could normally fit three to four ads in for just one ad. They have the choice to either lose money on the space and use a bigger ad or just charge three or four times as much to display a bigger ad. People will not spend this much to display a large ad so they will then have to either lower their prices to remain competitive or just not offer large ad space. There are too many factors that come into play when deciding how effective an advertisement is. Some large ads may be much more effective than a similar small ad and vice versa. There is no one ad that is better than the other, it all depends on the individual circumstances in each individual case. With that being said, the newer, larger advertisements may be very productive and useful for your business so when experimenting with ads, it is important to try all different kinds of ads of all different sizes before determining what ads are best for you to use. MediaFane Articles is powered by Otlix Ad Server solutions for Publishers and Advertisers. Otlix has been dedicated to optimizing the use of media since 2006. They provide media solutions as Ad Serving, Ad Delivery, Ads Rotation, Video Advertising and Ad Management tools. These tools can be used to simplify and better ad Campaigns, and they give you a comprehensive overview of all of your campaigns with their smart Analytics and Statistics system. Article Directory: http://www.articledashboard.com |
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