Are Popups Really Serving You?

You need to look something up so you type your topic into Yahoo and google. You choose one of many results that Google has called up for you and click it. Then you get an ill-fated surprise if the page loads. Instead of being presented with helpful content that can help you learn more about your subject, you are presented with a pop up. The pop-up is an irritating ad and no matter how many times you try to close it, it won't go away--unless you offer it your e-mail address. Eventually you are so irritated that you just close down your browser entirely. The site owner has won!

So many people really really detest pop ups and they have a good reason to feel that way. They tend to be bothersome. They intrude on your internet use. The versions that play audio might wind up getting you in trouble with your boss (or someone else in the room). They make outrageous promises. They demand that you enter personal information into them if you want them to close. Sometimes they'll put in cookies or other malware on your pc. There are certainly not very many people who truly like encountering pop-ups and yet most IMers continue to use them. How come?

The sad and basic truth is that Internet Marketers use pop up ads because they work. They receive attention. They help IMers assemble their e-mail promoting directories. It has been confirmed many times that you will not necessarily get as fine a result with a voluntary opt-in box on your sidebar or even into the main content of your site as you do with a pop up. They occasionally even bring about direct sales. Unfortunately, these stupid web pests actually get the job done and, until someone thinks of something better, most IMers are going to keep using them.

Of course that doesn't mean that those exact same IMers must keep using them. What is the value of an e-mail address that was only received through duress? Usually what the results are is the person just opts back out of your list as soon as they get the first e-mail from you or even your company. How great can page viewers be when the majority of it clicks away because it is genuinely offended by your ad? Of course you want to generate profits but really--is this the only method to do it? Couldn't there be another alternative available to those who want to create an e-mail list and sell things?

The authentic truth is this: if you have a fantastic product and you can present it in a good light, you won't really need to use a pop up. Concentrate first on developing a quality product so that you won't have to depend on an annoying pop up to get the job done for you. Write an awesome sales or splash page. Catch the reader's focus and then refuse to give it back over the power of your written content and copy. The real truth is that an Internet Marketer will only find accomplishment and profit online if he or she creates something that someone else finds valuable. No pop-up ad will ever be able to upgrade the true value of a product.

By: Richard Haywood

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Gary Simms is a freelance contributor for TheForexRobotNews.com. For more articles by Gary, please visit these links: dog trimer, advocate for dogs cheap