Are Books Dead? Can Virtual Book Tour Secrets Keep Them Alive?
Most major books are doomed the moment they are written. It is not the publishers fault, the publicists fault, nor the literary agents fault. The fault lies on the marketing model.
Why are people getting turned down by publishers? And why are the books being published and not selling? Most books are doomed from the start and go directly to the shredders and landfills. Then the shredded paper is turned into other things such as toilet paper.
Do you want your book to turn into toilet paper, landfill or paper shredder? I certainly do not. I want my book to be consumed and read again and again.
The marketing model I am talking about is the monologue model. This model is one where you go to your quiet place and write, write and write. Then you send it off to the publishers and hope and pray that they will accept your manuscript. After several months, it is accepted and you hope and pray again that it will sell. Not knowing if anyone will even like it or understand what you are talking about.
This method, the monologue model, is dead. It no longer works. This model is creating your message first or writing your book, then going to your market to see if they will buy.
You must drive yourself away from the monologue model. The new model is Dialogue.
This model is take charge or take 100% responsibility for your message. Go to your market first, then tell your message. Dialogue with your market. See what they want, what they like, then create your message.
Ask these questions. "Why did you decide to register or buy?", "What would you like to learn most from this subject"?, "What would make this book or class wildly successful for you?" That is how you go to your market first.
By using this marketing model, you know what your market wants and can take 100% of your marketing responsibility.
