Article Marketing – 7 Time-tested Steps To Writing Killer Headlines That Pull Readers Like A Magnet
In Article Marketing an article that is informative with short, easily understood paragraphs, a few thoughtful bullet points or sub-headings, and a well conceived author resource box is a recipe for a great article, but there is something missing. It is kind of like a freshly baked apple pie that looks delicious but has no smell. We all know that the smell is what attracts us to the pie but what attracts us to a well written article? The headline is to the article as the aroma is to the pie.
To convince a reader to actually open your article you have to entice them with powerful headline. Here are 7 valuable tips to help you lure readers to your article.
1.) Grab the attention of the reader. Your headline should stand out and scream “LOOK AT ME”
2.) Use power words in your headline such as fascinating, superior, explosive, unusual, startling, easy, value, and quick just to name a few. Conduct a Google search for “power words” visit some of the results and make a list for quick reference.
3.) Power phrases are attention grabbers as well. “Discover The Magic Of”, “A Simple Solution To”, and “The Single Most-Important” are all examples of power phrases. You can Google them as well and make a reference list.
4.) Appropriate Keywords. Make sure your keywords are appropriate to the article you are writing and try to use them in the first 4 to 6 words in your title.
5.) Curiosity generating words such as “Everything You Ever Wanted to Know about”, “If You’re Looking For”, and “Unlock The Hidden” are examples of curiosity generating phrases.
6.) Ask question. Questions automatically generate a need to know in most people. You can use phrases like “Do You Know”, “What is”, and “Have You Ever Wondered.”
7.) State a benefit in the headline such as “ The Top 10 Reasons”, “In 3 Easy Steps”, and “12 New Ways To.”
If you use these tips effectively you can be assured that readers will take the time to open and read the articles that you have worked so hard to write.
Lee Ruleman is an article marketing professional specializing in assisting others in achieving their goals in the internet business marketplace. To get Lee's brand new product "A Complete Internet Business in an Easy Open Can!" please visit www.jklpublishing.com.
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