Article Marketing - Article Summaries

Without doubt the most important part of any article submission is the summary. The summary is the catch lead for the main story content. It's also the very first thing a reader reads. To write an interesting summary is to capture your reader within the first few seconds, stimulating them to read the rest of your article.

Too many times we find article summaries are just copy & paste of the first 2 paragraphs of the main content. This is NOT the way to go.

Your article summary is the grabber for people to continue reading, so if you just repeat the main body content in the summary, your virtually limiting the exposure of your article. Here's why.

A summary should be written as if it's a short ad for the rest of your article content. By this we don't mean, BIG PRINT WITH EXTRAVAGANT CLAIMS. More accurately your summary would may ask questions, of course related to the main content topic, and also supply some type of answer.

Another technique for catchy summaries is to try the anti-ad type short scope. Trying different types of summaries for the one article is recommended. Especially if your article is being submitted to many many different article directories. The nest way to grab attention is to say something straight, concise and relevant to the main content.

Consider these stats. A person searching for topics they want spends .5 to 2 seconds scanning the summary. If your summary doesn't catch them within that time frame, your out of the game.

So to summarise this summary technique, let me put it this way.

Do you want to get readers reading your article? Of course not. So read on and find your edge.

See what I mean?

Enjoy.

By: Zax Stevens

Article Directory: http://www.articledashboard.com

Zax Stevens runs Free Articles FYI and is diligently trying to help article writers succeed in gaining cred and exposure, one article at a time.