Article Marketing Tips – Two Easy Ways To Create A Compelling Signature Box

One of the best methods to drive targeted traffic to your website or blog is through article marketing. Besides the fact that it is a free form of marketing, article marketing also permits you to brand yourself as an leader in your niche. In addition, because your website visitors are getting through to your website from a piece of your content, there's a higher probability that they will become a subscriber once they take a look at the information on your website.

There are many components to article marketing. Some of the more obvious parts include a magnetic headline and a “lead generating” article body. But, many new marketers often forget about, or spend very little time on, the signature box. The signature box is critical because that is where your call-to-action is, and where you put your link. Before I go into the two different ways you can create your signature box, I want to encourage you to use anchor texts, instead of just placing your URL, in your signature box. This will help you target the keywords and key phrases you want to, as well as help you create a strong backlink to your site, or whatever you want your article to link back to.

Creating backlinks will increase your website’s relevancy and popularity , as far as search engines are concerned. And this will help get your site ranked higher, which will increase it’s position and this will ultimately get you more free traffic, which will ultimately help you get more subscribers (leads for your business)…

OK, with all that said, it's time to get to the actual content of this article. Here are 2 simple ways to create a compelling signature box:

1. “Short Direct Call To Action” Signature Box - This is the simplest method of creating your signature box. It’s a simple and direct call to action. For instance, you can create a sentence like:

To learn how to generate leads for your business, visit lead generation basics

In this example, you can make “how to generate leads” and/or “lead generation basics” your anchor text, assuming ,of course, that those are keyword or keyphrases you’re aiming to target.

2. The Answer Signature Box – The way you would set this up is by making the last sentence in your article body a question, then placing the answer in your signature.

For instance, you can make the last question in your article a question like:

Do you want tolearn how to create an endless flow of leads for your business?

Then you can put your answer in your signature box, like this:

If you’re ready to stop struggling in your business and start generating more leads than you can get to, click here to learn how to generate leads online.

Or, you can make it an even more direct response to the question and simply say:

Click here to learn how to generate leads online.

In both example, you can make “how to generate leads” your anchor text.

There are so many ways you can create your signature box. The only limit is your own creativity. In addition, most article directories allow you to place 2 links in your signature box, so you can create one anchor text leading to your website (or blog), and another anchor text leading to a capture page. Feel free to test different signature boxes so you can discover what converts best for you.

Happy Marketing!

By: Jaime Soriano

Article Directory: http://www.articledashboard.com

Article marketing is a great way to generate quality MLM leads for your business. To learn how you can generate 50-100 leads a day for business, visit Jaime Soriano’s MLM Training Secrets