Australian Matchmaking Mogul Takes On U.s. Online Dating Market.
Hookmeup Online today announced it’s investment in the worlds largest online dating market – America. With their Australian business ranking them in the top ten online dating sites in the country, Todays Dating heads towards international operations in America.
Hookmeup Online launched it’s Australian model ( hookmeup.com.au ) in December 2007 and has accumulated more than 50,000 members in less than 2 years. “The business model and business plan of Hookmeup has been designed without incurring any on-going operating costs and it’s rapid expansion can be credited to the free Google listings the site enjoys” explains Hookmeup Online CEO Matt Fuller.
“The decision to franchise the Australian online dating model to the U.S. has taken considerable time to research the potential opportunities, and we took on board the added competition we face compared to the Australian market, but we also factored in the massive U.S. population upon reaching our decision to expand” Says Mr. Fuller.
Todaysdating.com will offer 100% free dating and will be available to all online singles across America. The site features will include free singles chat rooms with a fully interactive interface allowing members to chat live in real time and to view live footage of fellow online daters.
“Members can easily make contact with one another from within the site and not by their personal email. Other features include instant messaging, and for added security we manually monitor every new member during the sign up process to ensure our existing members enjoy the best experience possible”.
“By adopting the ad-funded business model, it enables us to offer free dating sites, the consumer can utilize site features normally set aside for customer subscription funded dating websites. Todays Dating appeals to the 18-35s singles market who’s generation is well adapted to the social interactive features offered by Todays Dating”.
“In an ever increasing crowded market place, we saw an opening, or a gap in the market in both Australia and America, and with virtually zero operating expenses, and providing a genuine 100% free online dating service, our business model is as equally appealing from a business view stand point, as it is from a consumers point of view” Mr. Fuller goes on to explain”.
“Our customer acquisition cost is zero, and with many businesses whether it is online or offline, reducing costs is an ongoing task which constantly comes under review so we are thrilled to have been able to come up with such a fantastic concept that works”.
Online dating continues to perform as one of the highest achieving online businesses available on the internet, but where there is profit, there is competition. Online dating is quite possibly within the top 5 most competitive online businesses and competing against established dating sites is a proposition that should be thoroughly researched.
Todays Dating has officially set down it’s anticipated launch date for 1/10/2009.
