Authority Of The Department Report Shows That: Most Users Welcomed The Haier Refrigerator - Haier Re

In recent days, according to the Ministry of Commerce
Appliances to the countryside
System, refrigerator market in February 2010
Home Appliances
Sales data to the countryside, in February the overall situation for the better, Haier Refrigerator with 44% overall market share reelection home appliances to the countryside first. Prior to this, the PRC, the retail release monitoring data also show that in 2009, Haier's refrigerator market share of 12 cities was 47.4%, still on top of the first year.
Brand concentration to enhance the "three first" brought together a
The report from the "
Sell
Quantity "," increase "," sales "perspective of home appliances to the countryside three markets analyzed. And gains from the sales point of view, in first place in the Haier refrigerator current market share of 44%, up 9.24%, the cumulative 41.06 percent, is twice the second.
From a sales perspective, the Haier refrigerator with 44.89 percent of sales, the industry ranked the first, cumulative 41.92 percent this year. From the statistical point of view, in the last 30 refrigerator brands, in addition to the first two to maintain positive growth than most other brands are the negative growth, down from -0.01% to -3.8% range.
Farmers tend to big brand
In the rural market research, the reporter found that because of the many brand freezer rural areas, consumers prefer the "big brand" choice. Industry experts have said that this brand conscious consumers with farmers have relations. They need the big brands to bring their sense of security, but as the world
White
Haier's first brand of refrigerator products, natural to meet the needs of rural consumers.
Freezer from Haier's market data curve that, starting in June of last year, its sales have always been a steady increase, in February this year, its sales reached their blowout like, crashed 44%. More importantly, because of its design, product quality, after sale
Service
So outstanding advantage, so to win the rural consumers.
Carbon into core elements
As the home appliance industry continued to upgrade, it needs to do major companies supporting innovation. From the current rising trend of the overall refrigerator market, technological upgrades to bring the product to upgrade to play a crucial role in persuading and encouraging more consumer spending. In data released by the PRC, reporters saw the freezers sold in January this year ranked the top ten models in Haier accounted for 7, the new flight, the United States, the stars have a by product comparison reporter found that all popular models are a combination of new technology in a variety of industries.
As unique foaming process, to achieve the double conversion freezer temperature cabinet; by professional temperature compensation, internal guts of the home button fully closed horizontal freezer, are highly praised by consumers. All 10 models in the product's observation also found that "low-carbon
Energy
"Has become a common theme, the import efficiency compressor, power consumption less than half a degree on the core selling point of most able to touch the consumer to buy.
Service is an important indicator scores
"My home town distant from, so when I buy a refrigerator that can not be the first to ask to my door
Service
. "One farmer guy told reporters. And he said they represent the aspirations of vast majority of peasants users.
It is understood that each of the consumer appliance industry
Complaints
In a large proportion of services are not in place, service and other issues not timely raised. For the rural areas concerned, very few people will think their rights are infringed upon by other means of Rights. Therefore, "would rather spend more money, but also service the whole" view of consumption as farmers.
Depends on the group channel advantage, the Chinese brand Haier freezer first, using outstanding service advantages for the consumer to send the assured service. It is understood that Haier Group has set up 44 logistics centers nationwide, 73,000 village-level focal points, 5,000 service centers set up to town to village distribution system, to the user's needs, "delivery to the door" . In addition, Haier is also in the industry's first 24-hour telephone booking service, a service of five new service models.

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