The Black Hat SEO is an unethical method used for getting higher search results. These techniques use unethical presentation of the content in non-visual way to the search engine users and spiders. Black hat SEO is only a short-term solution and because of the huge risk involved, it is not recommended as a reliable SEO strategy.
Here is partial popular listing of Black Hat SEO techniques used.
Keyword spamming:
This is a case of over usage of a group of keywords or a keyword in a certain area of site. It can be in page title, body of text, Meta tags, or elsewhere. Typical example would be, you found the SEO, Search Engine Optimization, etc. at SEO companies site. An ethical company will be able to adjust density across a big area of the words, to about 1100 words for achieving the needed density without even spamming the web page.
The search engine can spot the pages replicating the terms repeatedly and will penalize such sites. If the repetition is subtle then the search engines cannot spot automatically, however there is a danger that of competitors as they can report spamming.
Cloaking:
Cloaking is yet another area of the concern from ethical prospective of SEO. It is a technique used for delivering a page to the search engine for the sole purpose of indexing while serving completely different page to someone else. There have been opposing views whether cloaking is ethical or not. The opponents view it as bait-and-switch, where the web server will be scripted for checking out the search engines that are found to be spidering for creating index of the search engine. Search engine thinks that it has selected prime match for matching request based on Meta tags which site administrator has inserted. However, result is basically misleading as meta tags do not actually correspond to what is really existing at the page. Therefore, some of the search engines have laid ban on cloaked sites. The proponents of the cloaking assert cloaking as essential for the protection for meta data, as just spider will be supplied with meta tags.
Hidden text:
Another brain of search engine is the hidden text. It can be possibly performed in several ways. Here are a few common ways.
CSS - There are many ways for removing the text from the page using CSS. Place the text to be removed in the div layer positioning it to about 1000 pixels above page top or to left of web page, or just use the display none for hiding. It is very much simple. Simply disable the CSS.
JavaScript JavaScript is used in several ways for hiding the content. However, key to being the black hat method is in intent for ensuring that the users will never be able to view the content. There are even many ethical ways for using JavaScript for the same.
Background colored text The background colored text is simple for implementation, the white colored text on white background and cream-colored text on white background detectable with human eye. You are sure to find several sites facing this problem.
Black Hat SEO techniques will just work temporarily. They will only help the sites to get higher ranking until it is banned. Therefore, it is not worth risking. Moreover, it can also force you to pay a penalty for using such unethical technique. So also, Black Hat SEO is against the search engine algorithm. Therefore, it is best to avoid Black Hat SEO. Use efficient SEO methods for getting higher website ranking and keep away from Black Hat SEO.
Anuva Tech is a leading Search Engine Optimization company. They have created a niche in offering Search Engine Optimization, and Pay per click services. They use White hat techniques to help websites to achieve top 10 search engine ranking. Log on to www.anuvatech.com to learn in detail.
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