Banner Ads Explained

A banner ad is created to be displayed on a website as an advertisement for your business. Banner ads come in several sizes, giving businesses many options that will work for their needs. Like all marketing options, banners will also have several objectives designed to help the business attract traffic to their site in order to increase sales.

Common Types of Banner Ads

• Leaderboard--728 x 90 pixel
• Full Banner--468 x 60 pixel
• Medium Rectangle--300 x 250 pixel
• Skyscraper--120 x 600 pixel
• Wide Skyscraper--160 x 600 pixel

Measuring the Success of Banner Ads

Like all Internet marketing options, you can easily keep track of how your ads are doing. There are a few ways to measure success:

•Click-throughs--This will measure the number of visitors to your site that click on the ad. Many ads will also be sold on a cost-per-click basis, which makes click-throughs even more important.

•Page Views--Also referred to as page impressions, this measures the number of times the site has been requested from the server. This can indicate the number of people that may have seen the banners, but is not a concrete measurement attached to the ad itself.

•Click-Through Rate--This number measures the ratio of page views to clicks.

•Cost Per Sale--This number measures how much was spent in advertising per sale made.Depending on your business and your individual goals, you may want to keep track of different figures to measure the success of your advertising campaign.

Main Options of Banner Ads

When you've decided to go with banners for your marketing campaign, you will discover three ways in which to display these ads on websites.

•Exchange advertising space on your site for displaying your ads on another site.

•Pay sites to post your banner ads.

•Pay an organization to post the banner for you on behalf of your business.With careful consideration and planning, you can successful use banners for your marketing campaign.

By: Kathleen Radesic

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Kathleen Radesic is an Internet marketing mentor and coach. She specializes in online marketing strategies that help catalyze massive growth for any business. Kathleen takes pride in helping others realize their goals one step at a time. If you want to find a home-based business or grow your existing company, franchise or ML to levels you never thought possible, see Kathleen Radesic to learn more.