Basics Of Banner Advertising

In this world of technology where everyone is on the internet, marketing and selling his own products, it has become necessary to consider advertising on the net as a serious issue. One of the most used ways of advertising on the internet is through “Web banners” or simply known as “Banner Ads”. In this method a certain company posts its banners on a website in order to increase the traffic to its parent site. The ads are embedded in the website on which it is supposed to be shown. These ads are mostly of JPEG, GIF or PNG and are created with the help of Photoshop or from any other similar software. With the help of software like JAVA and FLASH the ads can be given an extra visual and audio effect.

Roughly the type of banners can be classified as tall & narrow or wide & short. Although this is not the standard format, most of the banners tend to fall into these two categories. Speaking of standard sizes there are numerous types available. Some can be square shaped while others can be very short and narrow. Again, the size of the banner depends on where it has to be placed. For example, if a banner is to be placed in the top of a webpage then something like short and wide can be preferred.

Depending upon the position where the banner is placed the cost of the banner is decided. Generally the most expensive position is at the top of the webpage. This position is considered expensive owing to the fact that most visitors who visit the site will be attracted to the ad on top. Another factor is that not at all visitors scroll down the page. Most of them visit a page for only a brief time and it is essential to attract them in the smallest time possible.

Before placing your ad on a website you should take into account the amount of traffic that it attracts. This is a very essential fact that should be taken into consideration because more the number of traffic, the more your ad will be seen. This in turn results in an increase to the popularity of your site. The pay per ad also increases with an increase in traffic. So, you should look into the budget and choose which suits you the best.
Banner Advertising Lingo

1) Impression – Whenever your ad loads on a website is called as an “Impression”.

2) Click – If the visitor of a site is attracted by your ad and finds it alluring he clicks it to know more. This is known as a “Click”.

3) Conversion – After a visitor who has arrived at your site, fills out a form at your website, a “Conversion” is said to be made. This is also known as a “Lead”.

4) CPM (Cost Per Thousand) – This is a measurement of the amount of cost that you will pay for your ad

5) CPA (Cost Per Action) – This is a term used when you have decided to pay only for actions taken on your ads. For example, let us consider that thousand visitors had clicked on your ad in a single day and two thousand visitors had made a conversion. Then you will calculate these actions and make payments accordingly.

6) CTR (Click Through Rate) – This is the ratio of impression to the click. For example, if 2000 impressions had been made and out of that only 20 people had clicked on it then the CTR ratio will be 1%.

A little research might be needed from your part if you have decided to place your ad on a website. Search for keywords that are relevant to your product and try to get a knowhow as to which website will people visit. Check if they accept banner ads. Before that, make sure that they do not place too many ads on their website because your ad might be unnoticed between many other ads. If you are planning to get to the top position to place your ad then you might neglect the above point.

After you have decided on which site to place your ad it would be necessary to find the ranking of the site. Some sites like Alexa make it easy to find the ranking of sites. Just type in the URL of the site and you will get its ranking. Generally you can search for a site that has a ranking from 1 to 100,000. The number 1 represents that the site has the highest ranks. Considering all these factors you can decide which would be the best for you.

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By: Naor

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