Beat Everyone Else's 4th Of July Promotional Items
In the United States it’s hard to miss when the Fourth of July rolls around, but there’s another national holiday that rolls around about a month earlier: Flag day. Flag Day doesn’t match the Fourth in terms of recognition, but it’s still a great time to promote yourself or your company. Don’t compete with the crowd of Fourth of July promos when you can lead the pack by starting a little earlier than everyone else. The obvious promotional item to use for Flag Day would be a flag, but there are a lot of other appropriate items to choose from.
It isn’t the biggest retail holiday of the summer, but Flag Day has been around for quite a while. Officially, June 14th is Flag Day in the United States, established by back in 1916 by President Woodrow Wilson but it wasn’t actually designated as a federal holiday. The 14th was chosen specifically because it was essentially the flag’s birthday; the day the United States Congress adopted the Stars and Stripes as the national flag over two hundred years ago. Banners and flags have been one of the primary summer promotional items for a long time, so tracking down and purchasing some flags for Flag Day is a pretty obvious way to go. The extent of customization you can obtain with Stars and Stripes is usually limited to just little extras like special borders, not a company logo stitched over the red white and blue. Even though giving out US flags would be pleasant and all, you’re going to want to dig a little deeper. Some flags can have stamping on the dowel they’re attached to, particularly the little flags you see everyone wave at parades. You might even be able to get your hands on flags that have an all-purpose patriotic theme that also have room for your company name or logo.
You can also compliment a flag with, or just ignore getting an actual flag, and focus on other patriotic promotional items. There are not just hundreds of flags being sold out there; there are also hundreds of diverse kinds of flag items. Flag collar pins became famous thanks to the political landscape in 2007, but they can also come in a variety of other similar shapes. You can also try to make the most of the gift giving some people do on this day. It’s not really a hallmark holiday like Valentine’s Day but there are lots of little things like chocolates or keepsake boxes with flag themes.
You’ll see there are in reality a lot of summer holidays if you take a look at your calendar, and a lot of them aren’t given the notice they might deserve. Flag Day is just one of those holidays and taking advantage of it will let you obstruct any Fourth of July promotions your competitors may be considering, giving you an edge! Just remember there are a finite number of flags around every year to sell and depending on how patriotic we are feeling as a natin during any given year, sometimes they are sold out weeks in advance. So, plan ahead and show your colors this year!
Consultant and author Harold Ellis has years of knowledge and experience that have helped him dodge countless pitfalls when including custom promotional items in a marketing campaign. He is here to share his knowledge and give a few basic and advanced tips on things anyone in marketing should be aware of.
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