Ed Hardy isn’t just a clothing line but a lifestyle brand because of its footing in different areas and Ed Hardy Energy Drink is the crowning jewel in its repertoire. The designer par excellence, Ed Hardy, is a hugely successful tattoo magician who envisioned the Tattoo Art much ahead of its time. Today, he is out and away the best in the business and stars and commoners throng to his creations. Now, he is no more accepting commissions for his tattoo work though.
Ed Hardy and Fashion
Ed Hardy is a pretty famous figure in the world of fashion too. Any artist of his stature would have rested on his past glory after hanging his boots but Ed Hardy is different. His penchant for fashion, stoked by the prodigal marketing extracts of Christian Audigier decided to fuse his art with fashion. This advertently created the most sizzling brand stars love to be seen in. The twosome launched their brand boasting of tattoo work internationally in 2004 with a big bang. The rage went out of hands by January 2005, and Audigier decided to buy Ed Hardy's rights to artwork, which took the fashion industry by storm. This was no smaller than the Big Bang, and merged the two discrete worlds of vintage fashion and motorcycle-tattoo culture with the launch of the now hip Ed Hardy line of fashions. Audigier who is believed to have the best marketing brains in the world of fashion has dared to stake all his business experience and acumen went on to become a cult figure and an amazing entrepreneur in under four years. Quite remarkably, Audigier has left his footprints all over the fashion world following his introduction fashion marketing at MacKeen Jeans by accident.
Beguiling Designs by Ed Hardy
Just a month ago, in August 2008, Ed Hardy tied up with clothing distributor in the premium segment to market his products in a limited way, in order to demonstrate that he still enjoys adequate room for his creations. Today, the trendy and hip-hopping teenagers, who not even have an idea of who this Ed Hardy could be are walking all around with bloated chests. The duo of Ed Hardy and Audigier has rewritten the rules of the game with lively designs standing true to the spirit of Ed Hardy’s original zealous creations. All that we see, from Tony Hawk to Madonna, from Jared Leto to Paris Hilton bolsters only this truth. It was nothing short of absolute brilliance, and laudable integrity and sheer artistry that earned the “Don” his title "godfather of the modern tattoo art".
Ed Hardy’s amazing gift to the world of fashion is aptly recognized and lauded by way of acceptance of his products by celebrities and others alike. Ed’s creations and designs are so unique that there can be anything else, if ever, comparable with it in the entire America and the world. May be this is why Ed is regarded as a magician and not an artist of a bygone era.
Rozer Winder is a well known article writer for online shopping products. Currently, he is writing on ed hardy, ad he is also writing articles for International Prepaid Phonecards.
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