The Benefit make up range was the brain child of twin sisters, Jean Ann and Ann Ford from a small town in Indiana. In 1976 they decided to pursue a career in cosmetics, when they felt that they could produce something better than was currently being offered on the market. They opened their first boutique in San Francisco with a completely ground breaking concept than what make up shops were previously like, as they had a candy shop themed atmosphere, which has continued with them until this day.
The twins initially struck a chord with Benefit make up buyers, as they offered quick fixes and solutions to problems with in beauty. The now, very famous and still popular Benetint from the Benefit make up range was devised after an exotic dancer needed a product to make her nipples more pink!
Another niche that they hit upon with the Benefit make up range, was the packaging that their make up came in. To this day, Benefit make up comes in a variety of boxes and packaging that breaks from the traditional dull make up exterior as it is in creative and beautiful designs and fresh packaging ideas. It says a lot about a brand when you want to own a product just for the box it comes in!
Benefit make up range is well know for its high quality products. Arguably, some say that they ere on the side of expensive for a high street make up brand, however there are two good reasons for this. Firstly, the Benefit make up range don’t test on animals and secondly, Benefit make up is known for its durability and expectation to last all day, therefore not using any more of your make up than is needed and therefore the make up lasting a lot longer than other products, so value for money.
Benefit Cosmetics is currently the third best-selling makeup brand in the United Kingdom.They have over 2000 counters in more than 30 Countries, and with a presence in some of the most respected department stores.
