When you print door hangers, you may also have asked the question, when should I give these out? For some marketers out there, any time and any day is good to distribute your door hangers. However, when you truly think about it, there are ideal times of the day when you would want to distribute your door hangers so that people see them as they get home. For your convenience here are my suggestions on the best times to distribute your door hangers.
Weekday Afternoons: The most ideal time to hang or distribute your door hangers is on weekday (Monday to Friday) afternoons. This is because you can place those door hangers right before people arrive home from work or school. Of course this is assuming that it is a normal time of the year and it is not a holiday. It is best to do it like this since you want to target people to read the door hangers as they are about to enter their house and not as they exit it. The tendency of some people if they see marketing door hangers as they exit is to take it out with them sometimes straight into the trash. So it is important to catch people as they get home so that they take the door hangers inside with them. Weekday afternoons are the best times for that so try to do it this way.
Weekend Mornings: One weekends on the other hand, you can have the leeway of distributing your door hangers in the morning. Especially on Sundays when people usually stay in and rest at their homes, placing your door hanger in the morning is quite ok. They can encounter it right away if they go to church, or if they just go out of the house for a moment to do chores. People are less likely to throw those door hangers away as they exit since usually they are not in the hurry and can take the time to read what the door hanger is really about. So on weekends, especially in the mornings you are clear
Several days before an event: Another good strategy in distributing your door hangers is to hang them on separate days following an event or something similar that you are promoting (like a sale). This kind of repeat distribution or wave distribution is a good way for people to know and actually remember what your door hangers are saying. With door hanger after door hanger hung in their doorknobs every other day, people can learn to anticipate an event such as your store opening, or a store-wide sale. You can do this in tandem with weekday afternoon distributions to assure the best impact of your door hangers.
Great! That is my guide on the best times to distribute color door hangers. It is all about understanding how people think and behave as they see a door hanger for the first time. Just try to distribute on the select times when people have an opportunity to focus on your door hangers and take them inside. So, good luck and be mindful of your distribution.
