Black Hat SEO, also known as spamdexing is an attempt that manipulates the search results and redirects them to a particular page that is against the search engine terms and rules. Black hat techniques are unfair means that are used to maneuver the SEPR’s. Popular search engines like Google, Yahoo and Bing are clear about their disapprovals and penalize a site, once it is caught. Getting banned removes your site from the index completely and this results in changed rankings and site dropping very low. Search engines are constantly changing their algorithms so that every SEO Company finds it difficult to get top rankings in the search engines.
Black hat techniques are typically used by any unauthorized SEO Company, who use their knowledge of SEO and exploit it for some gains while keeping them hidden to the general public. Such people try to find the loopholes in the system and then try to obtain control over it. These techniques cause malicious damage to the credibility of the website and annoy millions of people who try to seek information on the website. It is used to trick the search engine spiders and to obtain a higher ranking in the SERP’s.
Common Methods Used for Black Hat SEO
Keyword stuffing: Stuffing your content with the chosen keyword in the title tags, Meta tags, web content are popular methods used by some SEO Company to rank a website. But it is here that the search engine algorithms try to find the repeated words and ban the site. Keyword density should be maintained or else it would be considered as spam.
Cloaking: Cloaking displays different pages to the spiders of the search engines and presents different versions of it to the internet users. These web pages are packed with key phrases and keywords that help the websites to gain higher rankings with the search engines.
Doorway pages: These pages are made of many paragraphs that are useless and have meaningless text. They are irrelevant pages or orphaned pages that are not a part of the site navigation. There are software available that helps to generate doorway pages, where the selected keywords are used and mostly the content is duplicated from other websites by simply swapping out the Keywords.
Hidden text: Sometime there are texts in the website that is visible to the search engine spiders but are kept hidden from the viewers. Such texts are usually written by using the same color as the background. Search engines have updated their algorithms to beat that, but spammers are now using CSS to hide the texts and gain a better ranking.
Code swapping: Text version of the web page is submitted to the search engine to avail a better rank. Once the ranking is achieved these pages are replaced with content pages that are designed for the visitors. This technique works for only a short period and as the search engine spiders will return to find the changed content.
This is an effort to create awareness of the negative aspects of Black hat techniques and its implications by webmasters. Brain pulse SEO India is one of the leading SEO Company of India using only white hat techniques to serve clients from all over the world effectively.
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