Give your blog a reasonable name. Although avant-garde names are popular now, they are not appropriate for many blogs, and certainly not for professional or business blogs.
Avant-garde names can work, such as the extremely popular Boing Boing and icanhascheezburger, but do you want a "strange" name for your blog long term? Blogs are rapidly becoming mainstream, and many blogs, perhaps most blogs, should have mainstream names.
Hopefully your blog will be a successful and longterm endeavor. Choose a name that will be "reasonable" in the long run. Cute, trendy or off-the-wall names might just seem absurd or unprofessional in a year or less.
I've talked blogging clients out of the following names for professional blogs!
Skanky Bitch Chronicles - for a life coach's blog
I, Negro - an Afro-American blogging on marketing
He's Dead Jim - a mortician blogging on, yes, choosing a funeral home, funeral services, and prepaid funeral plans
White Supremacist Nosepicker - a sales trainers blog (says he just liked the name for its absurdity)
I'm all for strange, bizarre, unique, etc. where at least slightly appropriate, and a far out blog name CAN work for a business blog sometimes, but what were the people above thinking? Those names are all entirely inappropriate for their intended purposes!
Pick a blog name that won't seem as inappropriate as that tattoo you got when 18 years old and drunk! Pick a blog name for the long term. Actually your blog doesn't even need a name; you can just use your name or organization's name in the header of the blog.
And for over 100 tips on successful blogging, I invite you to grab your free copy of my ebook "Secrets of Successful Blogging" at www.secretsofsuccessfulblogging.com
By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting"
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