Custom Search
|
|
Blog With Purpose For Maximum Success
When I started my first blog, I had two goals. The first was to experiment with blogging as I thought perhaps there might be some business value. The second reason was that I wanted to reposition myself as a consultant who had both business and technical skills. Traditionally, I was a technical guy and many of my older clients purely hired me for my technical knowledge, but I had developed a lot of business acumen as well. I blogged on the intersection of technology and business; how to use technology effectively for business purposes. It was quite successful and helped to reposition me as a consultant with both technical and business skills by highlighting my expertise. I also learned a lot about business blogging, so much in fact that a literary agent approached me to write a book on business blogging. Success in both goals; my blog's purpose was fulfilled. When I started my second blog, I had a very different goal. My goal was to help sell my book. It's a little known fact: if you have publisher publish your book or if you self publish, promoting and selling the book is your own job. Blogging helped promote and sell books very well; success again. So why are you blogging or considering blogging? The point is you need to know why you are blogging. Starting without knowing why you are blogging is not the most effective way to blog. I suggest you write down your blogs purpose and at least one goal. You can post this on your blog or even write in down on paper if you prefer. Periodically, perhaps quarterly, review your purpose and goals. Are you making progress? Are your goals evolving? These two simple two steps, documenting and periodically reviewing your blog's purpose and goals, can make your blog far more successful. Article Directory: http://www.articledashboard.com And for over 100 tips on successful blogging, I invite you to grab your free copy of my ebook "Secrets of Successful Blogging" at www.secretsofsuccessfulblogging.com By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting" |
|