Blogging: More Traffic Through Highlighting Your Greatest Hits
Highlight your most popular posts, make them easily visible to visitors, and your blog will be more valuable, and it will be more likely that visitors will return and become regular readers.
All bloggers will find that some of their blog posts more popular than the rest. These are arguably the ones that readers find most valuable, and I call these classic hits.
For example you might have a most popular post section in the sidebar as I do. I have a most popular post section and list my most popular there. Other bloggers do it slightly differently. For example, Brian Clark at copyblogger.com has a "Popular Articles" in his sidebar and under that he lists his most popular blog posts. Yaro Starak, at entrepreneurs-journey.com calls his most popular posts "Popular Articles" and lists them at the very top of his blog. You might do something as simple as create a category called most popular and include them in that category.
You will be surprised at which posts are your most popular. All bloggers are! Sometimes a post which is fantastic and incredible in your mind will receive very little interest, and a post you found almost not worth publishing will have massive interest. What your readers like is what is most important, not what you think they should like.
How do you determine which articles are most popular? Most blogger determine popularity by the number of readers. They consider their most popular posts to be the ones with the most traffic. Another metric to determine a post's popularity is the number of comments. The more comments a blog post has the more popular it is considered. Some bloggers, including myself, factor in both comments and traffic to determine popularity.
It doesn't matter how you chose your most popular posts, your "classic hits," as long as you highlight them somehow. This makes your blog more valuable to visitors, and makes it more likely that they will return and become regular readers.
And for over 100 tips on successful blogging, I invite you to grab your free copy of my ebook "Secrets of Successful Blogging" at www.secretsofsuccessfulblogging.com
By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting"
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