Blogging can be a lucrative way to make money on line, or, it can be a major challenge. The key is finding which blogging model fits your background, experience in life, and your financial goals. Here are three blogging models to consider.
There are two preferred types of blogging models that experienced webmasters use to make money blogging and there is a third, the most popular model with newbies, which is a plug-and-play alternative that requires much less knowledge and hard work to implement.
The first model is the standard way that pro experienced bloggers turn a blog into a profit making machine. That method is to sell advertising to companies and product sellers who want to reach that blog's niche prospects.
The second kind of money making model is one that is created to help a single brand improve its image by creating positive associations between the blog's credibility and the product in the mind of readers.
Both of these blog models do make a lot of money especially where the creator is an experienced blogger and marketer.
If you want to blog with the goal of selling advertising, there are two basic ways that you can go about selling sponsors to put ads on your blog:
1. You can let someone else do all of the "door knocking" and they get a commission on the ad revenue.
2. You can be your own salesperson and keep all of the revenue.
Within the first group, many people make money blogging by allowing Google's Adsense program do the legwork of selling sponsors. The advantages to the blogger are obvious as it requires very little effort on the part of the blogger or webmaster.
In essence, Google places sponsor ads on your blog and you get paid every time one of your visitors clicks on an ad. However, most bloggers discover that they make less money through this method than they had hoped that their blog would earn. In fact, it is only mere pennies per click.
Because Google recruited the sponsors, Google takes the lion's share of the revenue. Which explains why you earn just pennies per click. Adsense income is usually only a few dollars a week so you will not make serious money with it unless you build a large number of blogs.
There are actually some marketers who create literally thousands of web sites and blogs focused only on making money from Adsense. They do earn thousands of dollars a month until Google catches them. Google frowns on such sites and deletes them from their search database when they find them. But, these marketers simply put up more blogs and websites to replace the ones that Google deletes. It's big business.
As mentioned, the other alternative is selling advertising yourself directly to companies who want to put banner ads or sponsored links on your blog. While this can take quite a bit of time, it is often fairly profitable. One way to pull this off is to identify contacts in industries that are related to the topic of your blog. You can contact them directly or contact advertising agencies that rep such companies and quote rates for your ad space.
This works well for marketers who have a strong background in sales and who are experienced at pitching proposals. They can make substantial amounts of money by selling blog space to interested advertisers.
The most daunting hurdle with this model is that you need to have a sizable readership or following before you can sell advertisers, which will involve several months of hard work before you start to make money with your blog. Companies buy ad space based on the numbers of readers you can deliver. The more the traffic, the higher ad rates you can charge.
As blogging has become a more and more lucrative business, more and more big name corporations are getting in on the action. One way that corporations are capitalizing on the popularity of blogs is by creating their own blogs that provide a kind of friendly face for their corporation and brands. In this way they control the message and portray the company and it's products or services in the best light.
This is an opportunity for experienced bloggers because many companies look to the web to hire an experienced blogger to create a blog designed specifically to appeal to that company's customer base and to create positive associations with the brand in consumers' minds. More than one copy writer and webmaster, who never even dreamed that he or she could make money blogging, has been hired and paid quite a bit of money for this kind of freelance assignment.
Now, if neither of these models appeal to you, you should look into turnkey blogging solutions.
These are programs that provide everything you need, including a fully optimized blog, for a price. And, there are free blog platforms as well. However, even these solutions require some research before jumping in.
You can find free blog platforms just by doing a Google or Yahoo search but you must be willing do the work of editing your blog and writing articles for visitors to read when they find your blog. Free solutions do take some hard work and long-term commitment.
If you decide to buy a turnkey blog setup, insist on a strong Money Back Guarantee and excellent support from the seller. These are not always as easy as they are portrayed in sales letters.
When you are ready to learn more about making money with your own blog, go here ==> "how to make money blogging" for the latest resources. For free articles and tutorials, go here ==> "blogging tutorials." Jim DeSantis, Internet Publisher.
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