Book Expert Marketing - Position Yourself As The Expert And Make Money
What makes you an expert?
Quite often the only thing that differentiates a known expert from a closet expert is that the known expert has authored a book.
What is an expert? Simply put, it is a word used to describe someone who is very knowledgeable about or skillful in a specific area. When you write a book on a certain topic, you are instantly considered an expert and others will trust your opinions and, in most cases, be willing to pay for them.
In fact, you can easily make six figures and more each year by leveraging the fact that you are a published author. Many authors miss the financial jackpot when they write their book because they are focused on the old publishing model.
Making money from royalties can be tough, and not very many authors are able to make any substantial amount of money this way. Selling books in bookstores can be one of the worst ways to monetize your new found fame. That is the bad news.
The good news is that if marketed properly, your book can be the start of a sales funnel, which can generate huge sums of money by selling back end services and information in the same niche. Your book will be the start of a very lucrative sales funnel that could never be matched by a simple business card.
After you have written your book, it will be like a sales person working 24 hours a day promoting your good name. You are paid money for your book and it does the selling for you. Shoppers can purchase your book at anytime, day or night, online or in a bookstore and you need not do anything further. As an author, you can literally make money in your sleep.
As an author, your best source of revenue will likely derive from the fact that you will be able to market yourself as a published author and generate an impressive stream of income through information products, coaching, continuity programs consulting, public speaking and other similar avenues. What will be your most effective marketing tool? Your book, of course.
Here are three ways to leverage your book into profits:
1. Use your book as a business card to sell your core services like seminars, workshops, consulting services or even other products.
2. Use your book to gain status as an expert and open up more career opportunities like public speaking, radio or talk shows, and seminars.
3. Use your book to launch a one on one coaching or consulting service.
Once you’re considered an expert on a particular subject be it horses, cleaning products, telekinesis, or advanced data storage and integration, opportunities will open up for you. Recognize and capitalize on these opportunities and gain great wealth.
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‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’ Go To: Write a BookBob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’
For Information on How to Write and Publish your own book go to Expert Author : www.expertauthorpublishing.com
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