Book Innovation - — How To Use Books To Establish A Legacy, Increase Awareness, And Raise Funds

Every town, state, college, or charity has certain individuals who must be remembered and key stories that must be told. It’s a legacy that must be passed down, and if it is done right, increased awareness, support, and funds can come as a result.

The concept is simple (write the book, get it published, sell it), but once you start to address the little details, the task seems to grow to impossible proportions.

I can’t tell you how many authors tell me, “I want to do a book this year.” That was years ago, and still no book. That doesn’t even count the authors who started on a book, putting editorial money on the table, only to quit part way through.

After 12 years of ghostwriting, editing, authoring, co-authoring, publishing, printing, marketing, and selling, I can say with confidence, “It isn’t an easy snap-your-fingers process, especially if you want to do it right, but I can tell you that it is doable, it is smart, and it is necessary.”

If you are a city magazine, state organization, college, or national charity, the steps to book innovation (using books to establish a legacy, increase awareness, and raise funds) are the same. We begin with the individual or story and start the process of getting the information down on to paper. This may involve interviews, transcription, writing, etc. Then we include the relevant photos, side stories, and bits and pieces that add flavor and uniqueness to the book.

At the same time, we plan out the raising awareness and fundraising parts. We work together, considering publishing and marketing options so that when the book is done, we are ready to launch it to its maximum effectiveness.

The end result of establishing a legacy, increasing awareness, and raising funds will make the whole process worth it … for years and years to come!

By: Brian Mast

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Brian Mast has helped countless authors create, publish, and market their books. He specializes in caring for the author, creating a great book, and using books in innovative ways. He can be reached directly at: 254-214-5569 or www.thepublishinghub.com, and you can follow him at www.twitter.com/authorsup.