The importance of brochures and custom business cards should not be underestimated in today's professional world, whether they are for profitable businesses, non-profits or social organizations. Given the ease of today's digital marketplace, feelings of intimidation by the vast options in marketing and advertising should be erased by the possibilities the information presented can provide to the potential customer.
Brochures are multi-fold pamphlets that can be distributed to your target audience, whether that is customers, donors, patrons, or volunteers. They contain information and statistics that is most important to your organization. Most brochures consists of three or four panels that are peppered with text and pictures, both front and back.
The personality of your organization should be represented as accurately as possible through the design of your brochure. Brochures are either printed on glossy or matte paper, and the ink used can either be four-color for bold color or two-color for a more classic and dignified appearance.
When choosing the design for your collateral, keep your eyes on the prize. Remember to put all pertinent information on the brochure, such as date, time, location, and other necessary details about the event. Consider including a map to the location. If your event includes donations, make sure that a perforated panel of the brochure comes off and becomes a pledge form.
Getting cheap business cards might seem like a great way to save on overhead, but remember that business cards leave a lasting impression that will remain after you have gone out of sight. Will your low-quality business card actually hurt the reputation of your business? Absolutely. Ink smudges or flimsy paper will be a red flag to people that that organization you represent is cheap, lazy, or habitually cuts corners instead of doing quality work.
Remember that there is a fine line between high quality and extravagance when choosing your materials. Especially if you are working with a non-profit or volunteer organization, you don't want to give the impression that money coming from donors is spent unnecessarily on high cost collateral items. If you work with such an organization it is highly recommended that your goal be to focus on creating sensible brochures and business cards within a reasonable budget.
Two of the most used time-tested pieces of collateral that any organization should use are brochures and custom business cards. When the time comes to design and print your company's brochure, consider your business' personality and convey that in the piece. When you are considering the design of your brochure, try to focus on your goal.
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