Brochures can be an excellent way to sell products or raise awareness of your company and product lines. Not all brochures are created equal, though, and the difference between a product mover and a dust collector is in the details. If brochure design has left you scratching your head, do not worry. Just follow these tips and you will be well on your way to brochure printing that works for you.
Sell With Your Front Page - This is the most important rule of brochure design. The cover of your brochure works like the headline of a newspaper. What you have to say about your product in your headline will make the difference between a read and a pass. Likely, many potential readers will never make it past your front page, so make it count.
Lead With One Image - Your cover should project a strong, clear image, so you will want to avoid image clutter. One large picture is more effective than several smaller images, since it better projects a concise idea of your product or company. If you have an image that inspires a question or tells a story, all the better.
Keep It Real - When it comes to the images you use, stick to photographs. Drawings can be ok for company mascots or product schematics, but a photo projects a clearer image. People remember photos more readily than drawings since they are more true to life and, at the end of the day, getting readers to remember your product is what you’re shooting for.
Highlight The Details - While your cover should be simple and direct, your interior pages give you plenty of room to expand on your marketing message. Try to think about all the details that readers are going to be looking for and address them. It is not necessary to list all the minutia of your products, but your interior information should cover all the basics. If your reader closes your brochure and still is not clear about what you are selling and how it benefits them, you have wasted their time and your own.
Be Purposeful - Hopefully, you printed your brochures with a purpose in mind. Do not be bashful about it. Whether you are looking for a sale, a business call or just a visit to your store, make sure you are clear with your reader what you are asking of them. Make your brochure a call to action.
