Building A Customer Base Is Your Goal And Your Gold!
Alright, here's the million dollar question: Is it easier to sell your product to a total stranger or to someone you have had contact with or done business with before? The answer is clear, it's far easier to sell to someone you already know or has already done business with you. Why? The straight answer is TRUST! People buy from those they know, like and trust, period.
Okay, since we now understand this profound truth it should drive you to build a customer database of people who trust you and will buy from you when you have something of value to offer to them. This open line of communication should be your goal as it will ensure long term profits and a stable source of income for your Internet business.
There are literally hundreds of ways to build a customer base but I'm going to focus on a couple that are really very effective. First, you can get involved with online forums related to your area of expertise. With so many people yearning for direction and information, you can simply provide strong advice and content for those looking for answers. After a few strong posts people will look to you as an authority and often respond to your recommendation to purchase products or services you provide. The other great thing about forums is that your posts remain viewable for years. This allows your name and information to live long for others to follow and contact you as well. Now remember, the more quality content and advice you have out there, the stronger your presence and potential customer base.
Secondly, you can build a mailing list of subscribers or opt-ins. These are individuals that have openly agreed to accept email correspondence from you regarding a certain topic of interest. There are a countless ways to build your subscriber list, but the most effective is to provide value in exchange for the right to contact them with future updates or products. An example would be a free 7-day boot camp or training series that provides additional information on the subscribers area of interest. Another example would be a "special report" with high quality content that can be freely downloaded for instant access.
The most important source you should strongly consider is your existing customers. These are the people that trust you and believe in the quality of your products or services the most. Theses customers are expecting to here from you on a subconscious level because you are now joined in a relationship through your last transaction. The worst thing you can do is to allow this rapport and opportunity to stay in contact to die. Your goal is to build your customer base but your customer base is your gold.
Imagine sending an email offer to a list of 100,000 existing subscribers and just 3% of them purchase a $15 dollar item from you. That's $45,000 in gross profit! Okay, maybe that scenario is too extreme for you to fathom. Just think of only 1,000 subscribers with a 3% conversion rate (those that actually purchased your $15 product). That would still be $450 in gross profit I'm sure your Internet business could use, right? Again, your customer base is your gold in online marketing.
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