You should blog on something you are passionate about and will remain passionate about. People will sense your passion. Passionate bloggers tend to be successful bloggers.
What aspects of your work are you passionate about? Make a list. Not merely what you feel strongly about, or what you strongly recommend, but what you have an active long term interest in. What parts of your work or your profession never seem like "work"? These are potential areas to blog about.
As an example, a big reason why my Blogging for Business blog is successful is because I am passionate about using blogs for business purposes and it shows. People reading my blog can sense my passion, my excitement. Those who share my passion, whether as extreme or not, tend to become regular readers.
Passion will keep you going; it's not the 4th month that may be difficult, but the 14th month, and passion keeps you writing effectively and keeps your readers engaged.
Conversely, as a security professional I talk a lot about the importance of patching software, of keeping software up to date to avoid hackers using known flaws to compromise your systems. It's extremely important. I feel strongly about it, but I am not passionate about it. I probably couldn't blog effectively on keeping software up-to-date. For starters since there is no passion, there is not much excitement and I don't really want to do it. Readers would notice this and be less likely to become and remain long term readers. There are people passionate about patching software, indeed about just about everything, and they are potential star bloggers in those areas
Passion is extremely important in blogging. You need to blog on a topic you are and will remain passionate about. It not only will keep you going, producing great content, in the 14th month and beyond, but readers will sense your passion and be more likely to engage, take action based on your blogging, and of course become regular readers. Your blog will be more successful, however you may define success., when your blogging focus and passions intersect.
And for over 100 tips on successful blogging, I invite you to grab your free copy of my ebook "Secrets of Successful Blogging" at www.secretsofsuccessfulblogging.com
By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting"
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