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Businesses Urged To Consider Their Online Reputation
Every business owner should sit up and pay attention to these results. A drunken photo posted on Facebook or the email sent to a friend could come back to haunt them! A US restaurant chain called Chipotle recently hit the headlines with an online reputation incident that rocked the world. Their facebook account was allegedly hacked and someone posted a message saying they ran over a cat on they way home from work. People went crazy about it and it could have easily led to a sudden drop in their sales or their share price. James Winsoar, Director of English SEO consultancy JW Enterprises told reporters, "What would you find if you searched for your company name? Businesses could find negative comments linked to their business added by dissatisfied customers or aggreived employees onto internet review sites such as Google Places, Yelp and Tipped". "The good news is that businesses can do something about it. There is the legal route which can be taken if there are slanderous comments but it can be pricey to employ a lawyer. The better method is to make blogging sites, social bookmarking profiles, and a forum where people can ask questions and learn about you or your company. Distribute articles, videos and press releases that describe you or your company in a good way". Most problems can be worked out simply by talking about them and finding out how to reach a resolution that is acceptable to both parties. The main complaint from genuinely unhappy customers is that they are not being listened to. Both the issue of unhappy customers and negative comments can easily be resolved through proper use of social networking websites. By the use of social networking sites like Facebook and Twitter communication with customers becomes easier and can be done in as few as an hour a day. Many tasks can even be automated making it easy to spot potential prospects to interact with based on key phrases they mention - your company name is one example. Twitter is a great way to conduct customer service in an open and honest manner. There are some techniques you should steer clear of - for example reposting multiple testimonials onto review sites. Anti-spam measures are written into all the top review sites. Review sites expect real customers to write reviews from different computers and from different IP addresses. Having people post good reviews about you is a sure-fire route to achieving higher rankings and a more favourable reputation online. Article Directory: http://www.articledashboard.com JW Enterprises specialise in tailor-made advice to business owners regarding online reputation management. For a free consultation contact James on +44 115 9400 899, email james@jw-enterprises.co.uk or visit Nottingham SEO |
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