Buyer Point-of-view: Tankless Technology Survey

In the last few years, tankless water heater technology has become much more press coverage. So much in fact that now, a lot of householders do have some understanding about them. Recent reports and surveys have shown interesting customer suggestions.

It seems that the proponents of tankless water heating technology have done a great job of marketing. Most respondents-over 90%-say that they will be considering getting a gas tankless water heater after learning about its benefits. The info gathered also reveal that probably the most convincing reason for purchasing a gas tankless water heater is the assurance of energy savings connected with its use. All the same, the tankless model’s longer life span compared to tank water heaters and its ability to provide endless hot water only if needed are both top purchase drivers.

Tankless water heater manufacturers, distributors, retailers, marketers, as well as installers are getting a lots of perception through the outcomes of the surveys and studies. It provides them a much better handle about how the customers view tankless water heater technology. Getting a much better knowledge of the end consumer can make an impact for point of purchase reasons. It provides the dealers a better idea what the buyer’s main issues are and enables them to better express the information that will be most helpful-and from their end, most interesting to your buyer also.

Some useful points come up in the study. Most of the respondents of the latest survey lists the water heater as a major home appliance and that a device that's out-of-order would rank as problematic and will be considered a top priority. Also, more than a third mentioned which they experience running out of hot water due to increased demand, for instance, when various hot water outlets are turned on simultaneously.

The false impression that tankless water heaters provide instant hot water at the tap remains quite prevalent; over two-thirds of the respondents believe this to be true. Even though most home owners are aware that they are electricity efficient, few are conscious that tankless water heaters can supply as much as 40% energy cost savings prior to the survey. Lastly, more than 50 percent of the respondents were unaware that tankless water heaters have a lifespan of 20 years or more.

By: Mariecar Cervancia

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