There are some differences between CPA Marketing and the more usual Affiliate Marketing. Whilst these differences are not substantial there is enough of a difference for it to be noteworthy.
First up affiliate sales are made when somebody clicks on your affiliate link and buys a product. The affiliate link is a piece of code that is issued by the product owner and the affiliate then places this code on their website or indeed the code can be inserted into an HTML email as well.
The difference with CPA offers is that there is no need for a product to be sold for you to earn your commission. There remains an affiliate link, which the customer will need to click on but the action required ahead of this is much easier to do which is to generally to provide an email address, zip code or sign up to a free trial of a product. Once the customer does that and clicks on the submit button then you will earn your commission.
The way that you get your affiliate link is to sign up with a CPA network company and get it from there. Signing up with a CPA company can be a bit tricky as they are far stricter with who they will take on as an affiliate than the more usual product owners.
The great advantage that CPA offers have over product offers is that you are not going to ask the customer to get their credit card out and pay for something, you are just going to ask them to complete an information form with some pretty safe information like a zip code.
The method is know as CPA arbitrage which means that you buy your traffic at a lower price than the commission you get for passing it on. The amount of money paid for your traffic less the amount of money paid to you in commissions is known as your CPA arbitrage.
There can be a bit of frustration with CPA offers in as much they are quite often withdrawn without notice when the company has acquired enough email addresses for the promotion they are doing.
This may mean that you've put a lot of effort into starting a Pay Per Click (PPC) advertising campaign only for the product offer to be withdrawn. Quick action will be required when a CPA network withdraws an offer, as you will be spending money on driving traffic when the offer is no longer available.
It is essential in recruiting your Affiliate Manager as an ally as they will be able to tell you ahead of time when a new offer is coming out and will also be able to tell you when an offer will stop.
There is an abundance of Cost Per Action networks and it would be best to enroll in as many as possible to ensure you receive the best commission deal on offer. Commissions on CPA networks vary a great deal and even commissions paid to individual affiliates vary on the same network. This can be a very unusual experience for some Clickbank affiliates who are used to earning the same rate of commission as the next person.
Commissions can be earned by carrying on promotions in the usual affiliate way however it is quite possible to earn even greater amounts of money online with CPA promotions enabling some affiliates earning cpa riches of over $100,000 each day.
Several companies can provide education in CPA methods and there are some good training models around.
