Calculating The “true Value” Of Exceptional Dutch Translation

Businesses that are looking for the best translation agency that can help them localize their communication materials often place the cost of the translation service as their highest priority. They want to get the service as cheap as possible.

While the principle of keeping cost at a manageable (even minimal) level makes good business sense, it is not so in every case. If a Dutch translation service offered is “cheap,” you might want to sit back and think about why it is so. Like any other business, a translation agency operates on certain business principles that it must abide by in order to create a reputation for excellence, and sacrificing quality for the sake of “cheapness” may prove to be detrimental in the long term. So if you encounter an agency that is so inexpensive “it will blow your mind away,” that should raise a red flag.

Fortunately, finding a Dutch translation agency that knows what it is doing is not very difficult—they are often among the first you encounter even in a casual online search. The simple rationale is: if they can spend serious efforts in search engine optimization so that the search engines will “know” that they really mean business, then it is reasonable to assume that other aspects of such an agency’s business (such as maintaining a stable roster of high-quality mother tongue speakers of Dutch) are also in good condition.

Ascertaining the true value of proficient Dutch translation services goes beyond the rates. One should also weigh other important or vital aspects of a translation agency.

For instance, how does it deal with new clients? How serious is the agency regarding the matter of confidentiality? Some agencies require the signing of a non-disclosure agreement to ensure confidentiality only with legal or medical clients, and for most cases this should be enough.

However, big or small businesses may still benefit from an iron-clad policy concerning confidentiality, and so if one is not very comfortable about the information one is inevitably “sharing” with a Dutch translation office, then by all means demand confidentiality in full force.

Most importantly, the value of good Dutch translation can be “calculated” in the results of your localization efforts. You have a website or a set of marketing collaterals flawlessly translated into Dutch, with every cultural or linguistic nuance taken care of. You may not immediately feel the total weight of such an accomplishment, but your business will in the long term—thanks to intangibles like strengthening your company’s brand or making a significant contribution to your company’s growing positive reputation.

At the very least, a successful Dutch translation is equivalent to starting off in the right foot, or taking the first correct step to a probably long journey—it may not be a total solution, but it will be an effective complement to all your other business-related efforts.

By: clacandazo

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Charlene Lacandazo works as part of the marketing team at Rosetta Translation, one of the leading translation agencies in Shanghai and London. Rosetta Translation specialises in providing high quality dutch translation and interpreting services to its clients worldwide.