Calls-to-action Enhance Results For Your Website And Articles
Your website, articles, and blogs are strategic marketing and sales tools. Here are 3 tips to add specific, detailed calls-to-action to make your marketing tools work even harder. Remember, to build traffic to your website, content is king. Developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.
Calls-to-action help guide your prospects
When I conduct website reviews for entrepreneurs and small-business owners, I often see this oversight: Lack of a strong call-to-action on every page. When I mention this, responses range from “Oh, I never thought about it” or “I don’t want to use hard-sell tactics.”
Your website is your most important marketing and sales tool. In your calls-to-action, don’t be shy about spelling out what your website visitors—your prospects—should do next. This isn’t a hard-sell tactic. It’s smart marketing. Calls-to-action help your prospects clearly see the next step to take.
Tip 1 - Create hardworking calls-to-action
Write calls-to-action that are benefits-rich. For example:
Poor: Please contact us!
Better: With a business-savvy facilitator, your executive offsite meetings will reap strategic results. Contact Tom Jones now!
Tip 2 - Use calls-to-action in your marketing pieces and products
Your website: Place a call-to-action at the bottom of every page and link this copy to your Contact page. Each call-to-action should “bookend” the main point you make in the headline on that page. On your Contact page, include a call-to-action in the headline.
Your brochure or one-sheet: Add a compelling call-to-action on each page. Make sure each one clearly speaks to the needs of your target audience.
Your ezine: Place a call-to-action after every article. Encourage readers to learn more about each topic by buying your book, signing up for your teleclass, reading your blog or newly posted articles, or contacting you to discuss their needs.
Your articles: At the end of every article you publish, include a brief bio. Then add a sentence encouraging readers to visit your website to sign up for free information.
In the back-matter pages of your books: Create “upsell” pages to place at the back of your book to inform readers of your various services and products. Add a customized call-to-action at the bottom of each page.
In your information products: After your customers complete your information product, what action should they take next? Make this next step clear by weaving in a strong call-to-action at the end of your audio script and in your workbook.
Tip 3 - Another opportunity to use keyword phrases
Are you looking for ways to optimize your website for search engines? A call-to-action on each page presents a superb opportunity to slip in the keyword phrase for that page.
Calls-to-action drive results
A benefits-rich call-to-action makes each page of your website, every article, and every blog entry more strategic. You’re guiding readers, helping them to determine their next step: visit your website, sign up for your ezine, join a teleclass, purchase a product, etc. Hardworking calls-to-action make your key marketing and sales tools—website, articles, and blog—work even harder for you.
If you own a business, your website is your most powerful marketing and sales tool. Marketing consultant and copywriter Patrice Rhoades-Baum teams with entrepreneurs and small-business owners to make their websites DELIVER: clients, income, credibility, results, and success. A Colorado resident and avid outdoorswoman, Patrice is renowned for her down-to-earth website strategies. Visit www.WebsitesDeliver.com for a free audio workshop: “10 Strategies to Make Your Website Deliver!”
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