Casio Sponsors Red Bull Racing Team

Casio Computer Co., Ltd., announced today that it has signed a contract with the Red Bull Racing Formula 1 team to serve as a Official Partner for the 2009 season. Under the sponsorship agreement, Red Bull Racing will act as brand ambassador for Casio's Edifice line of analog metal watches for men.

Delivering the essence of speed and intelligence, the Edifice line of analog metal watches evokes a sense of velocity and motor sports energy with the movement of the hands and distinctive watchface. Edifice watches are especially popular with motor sports fans, thanks to their various stopwatch functions and standout design.

The quest for speed and their intelligent racing strategy is a perfect match for the Edifice brand. Now, as a Official Partner, Casio will support the Red Bull team and its drivers, Mark Webber and Sebastian Vettel. Edifice has been designated the official team watch for the contract term through December 31, 2009, and the Casio logo will appear on the racing suits and undershirts worn by these two drivers. The Casio logo will also be added to the trucks, garage walls, media walls, and press releases of Red Bull Racing, and Casio will have the right to use images of the two drivers, the F1 race cars, and the team, in its advertising.

Yuichi Masuda, Senior General Manager of the Casio watch Product Unit, said, "We are delighted to be able to support Red Bull Racing. The team is an ideal brand ambassador for Edifice, which embodies a sense of velocity and motor sports energy. We wish Mark Webber, Sebastian Vettel and the entire team great success for the F1 season."

There will be 17 races during the 2009 F1 season, the first of which will be held in Australia on March 27, 2009. Casio will conduct various sales promotion campaigns for Edifice in its capacity as an official Red Bull partner.

About the Red Bull Racing Formula 1 Team

Red Bull Racing entered the world of Formula 1 in 2005, and is an up - and - coming team that continues to grow in its quest to win a championship title. The team includes the following two drivers for the 2009 season: Mark Webber, who has established a firm position as a regular driver, and Sebastian Vettel, who is gaining attention as the youngest man ever to set numerous records. The two have renewed its strong determination to win, and is ready to take the coming season by storm. Casio Edifice watches are perfectly suitable for all those wishing to live the life in the fast lane.

By: Donic

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