If see another make money with clickbank and AdWords offering I think I am going to scream. Yet as soon as one of these hit the market they almost always sell like hot cakes.
What is it with Internet marketing products like these that makes them so incredibly popular?
Who buys all these overpriced little e-books?
Something familiar about it
I think anyone who has been involved in Internet marketing for more than a year, and who has followed the development of the broad selection of tools, courses and systems out there have sooner or later experienced a feeling of déjà vu.
"Haven't I seen exactly this concept in a very similar product before?"
"The sales letter is certainly convincing, but is there really anything new and different about this product, except that there is another guy behind it?"
In this authors experience these are indeed relevant questions. With the invention of PLR products, there is in fact a chance of buying exactly the same product twice, even if the packaging and the mandatory signature at the bottom of the sales page would have you believe that this is the only place you can get this particular offer.
Thankfully enough most people don't take the time to "disguise" their PLR stuff to the level where it is no longer obvious that it is indeed the very same product you read about only a few mouse clicks ago, on another website.
The trick of turning stones into gold
An interesting question you sooner or later ask yourself when it comes to internet marketing products is:
"If this is such a big million dollar, one of a kind secret only this guy knows about, why is he willing to tell me about it for about a hundred bucks?!"
This is another legitimate question. Because let's face it, if you knew how to turn a rock into solid gold, would you sell people the produced gold or the actual trick?
In many sales letters this is usually explained as "wanting to help the little guy" or that "there is still enough opportunity for anyone".
The real reason more likely is the fact that it is possible to make huge amounts of cash very quickly, by successfully launching a product in the Internet marketing niche.
But that still doesn't answer the question why many Internet marketers seem content with buying the same product over and over again?
Personally I think one of the biggest reasons is that many small entrepreneurs are afraid of missing the big money train.
It is generally accepted that the fear of loss, pain etc. is a more highly motivating factor than its more positive equivalent. For this reason these aspects are usually heavily emphasized in the sales letters. The goal is inevitably to get the reader to feel that he is missing out on the next big thing, if he or she chooses to pass up on this opportunity.
So what is the beginning online entrepreneur to think about all of this? Is there gold in them mountains or what?
To begin with I would recommend that you learn to skip all the fluff in Internet marketing sales letters. Only briefly look at what the marketer is presenting as "the problem", rapidly skip past the "I was just like you part" and try to pick out only the parts that says what the product actually does.
Then you've got to ask yourself the questions if that is something you actually need or goal you want to pursue. Or if you are perhaps better of focusing on the projects you are already working on.
