Communicating With Your Franchisees Using An E-mail Platform
One of the most important things in any relationship is communication. This is especially true in franchise systems. If you represent the corporate office, it is critical to keep franchisees updated on the latest product changes, internal happenings, industry updates, and recommendations.
Many franchisors send out a weekly or monthly e-mail newsletter to their franchisees, often using Microsoft Outlook, or a similar e-mail program. This causes a problem: how does the corporate office know if franchisees are receiving their messages?
By using an e-mail marketing platform, franchisors can do many things that cannot be done in Outlook:
1) Track which franchisees are opening e-mails,
2) Track downloads of attached documents,
3) Ensure deliverability rates and spam-filter avoidance,
4) Use a branded template that reinforces brand identity, and
5) Utilize survey functionality to poll franchisees
In our own internal e-mail marketing to our franchisees, we’ve found that the last item is by far the most important. E-mail surveys to franchisees (like e-mail surveys to clients) are an easy way to collect information that enhances the franchisees’ experience with the company.
An e-mail marketing platform is just as easy to use as outlook, and provides measurable results. Plus, e-mail marketing is the cheapest way to retain customers, a topic we’ll get into in future blog posts.
Interested in learning about an e-mail marketing platform designed for franchise systems? Contact us today about TrueMailer, our very own e-mail marketing solution that we use to communicate with our franchisees and clients.
