Aussie credit card fraud may not be as lucrative as recently reported.
When it comes to the risks of using a credit card Aussie media networks have recently been publicising how lucrative your data could be to a fraudster.
However, viewers of ABC's Four Corners have pointed out discrepancies in its estimates of the value of credit card fraud to the perpetrators, reports Digital Media.
The publication - self-titled as Australasia's "journal of the new media revolution" - explains that by defrauding a credit card Aussie criminals can expect to make around US$30 a time.
Guidance from security firm Symantec puts the value of each card around this two-figure mark, the article adds.
It goes on to note that Symantec was thanked at the end of the Four Corners report on credit card fraud.
However, during the report, one police officer described himself as "conservatively" estimating the profit per card that fraudsters can expect, when he put the figure at $2,000.
Digital Media suggests that the piece, entitled Fear in the Fast Lane, was notable particularly for the impact it made among its internet-savvy viewers.
Following the broadcast, viewers began to tweet on micro-blogging site Twitter about the claims being made - and the extra value that could have been provided by telling viewers how to protect themselves, rather than focusing solely on the perceived risks.
Meanwhile, one Brisbane retailer, Ankle Biters, recently fell victim to credit card fraud after taking orders from an individual claiming to be a wholesaler based in the UK.
However, after transferring money to the person's shipping agent, the online-based retailer discovered that the funds had gone directly into the fraudster's account, reports eTail Today.
A total of $24,000 was lost in all, following which the company's ability to accept legitimate payments from Aussie credit cardholders was put on hold.
From being just weeks away from opening a physical store, the family-run firm now faces "an extremely long road" back to profitability, according to founder Tanya Love.