Conversion Design

Conversion design is about ensuring visitors to your website are encouraged to convert from simply visitors to buyers and prospects. Increasing the amount of traffic to your site will be for nothing if when they get there a visitor is immediately put off by a site which gives the wrong impression, or just isn't clear about where they should go to complete the action they came to the site to perform.

Conversion design combines conversion knowledge with an understanding of user behaviour to ensure pages are unambiguous, concise and have a clear focal point to ensure the maximum numbers of visitors are going in the right direction.

Conversion design research in Canada shows your website has about 50ms to make a good impression. What's more, the researchers conclude the study results show a definite halo effect: a user's first impression creates a bias that colours their opinion of the website into the future. If the user thinks the website looks good initially, that impression translates to other areas of the site, like its content, its products and its service. Since people like to be right, Lindgaard reasoned, they will continue to visit a website that made a good first impression. And since gaining a users trust is often the biggest hurdle to overcome in order to encourage a website visitor to take action and convert into a buyer or prospect first impressions really do count. "Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard said.

Conversion design uses a combination of user interface design, search engine optimisation, website design and usability to ensure that every page within your website, whatever its function, be it branding, direct sales, customer retention, trust generation, communication, or online visibility, communicates it's function clearly, concisely and persuasively enough to sell your brand, product or service.

Conversion Design brings together all the elements of successful online marketing to increase your websites' conversion rate.

By: Lewis

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John writes on the topics related to SEO Designt , Conversion Design & Brand Design.