Copywriter Scare: What To Do If Your Infoproducts Aren’t Selling Like Pancakes?
Don’t let yourself get into the dumps just because your infoproducts aren’t selling well. Contrary to most success stories you’ve heard, you don’t instantly hit the jackpot the moment you’ve created your ultimate infoproduct masterpiece. If it’s not selling like pancakes, relax and take a mental step back. Find out what’s wrong, do it right next time, and you’re sure to see your sales improve.
What Do You Do Next If Your Infoproducts Aren’t Selling like Pancakes?
Get your infoproduct reviewed.
You think your infoproduct is wonderful. Your family, friends, and colleagues all think they’re wonderful, too, but can you really trust them to tell you the truth without being afraid of hurting your feelings? You can’t, can you? And that’s why you need to find out the real score about your infoproducts.
There are many professional product reviewers online you can contact to have your infoproduct reviewed. In most cases, you’ll either have to offer them your infoproduct for free or allow them free access to it. You may even have to pay for their reviews. The reviews are usually published, but you could probably talk some of them into giving you a private critical analysis of your product for the right amount.
What’s important here is to learn the truth about your infoproducts. Do they truly achieve the goals they’re designed for? Do they truly work as you’ve envisioned them to? If not then now you know why your infoproducts aren’t selling well. But if they do work as promised then consider that good news. You just need to determine where things went wrong from the time you created your infoproducts till the time you started selling them online.
Consider the three other P’s.
We’ve already tackled the first and arguably the most important P of all – product – and assuming that nothing appeared wrong with that, we should now proceed with the remaining P’s.
Let’s tackle PRICE first. How much did it cost you to create your infoproduct? How much are you selling it for? What’s your price markup? One of the greatest mistakes commonly committed by infoproduct creators is overpricing. Because production costs for infoproducts are usually low, it serves to tempt their creators into maximizing their profit margins from their infoproducts and milking it for everything it has. But of course, such a strategy can only backfire in the end.
Infoproducts are very cost-efficient to create and people should learn to be satisfied with that. If the acceptable price for your infoproduct is $50, don’t push it to the limits and charge everyone $100 per download. Your infoproduct may be really good, but it couldn’t stay that good if you persist in overpricing them.
Next is the PLACE. In the brick and mortar business industry, this usually talks about location. And in a way, PLACE in Internet marketing means the same thing, but instead of referring to strategically located store outlets, we’re talking about strategically chosen websites to market your infoproducts.
You need to choose the right website to gain maximum exposure and profit from your infoproduct. Firstly, the website’s content must be related to your infoproduct. If your infoproduct is about toilet-training puppies, it would be a very unreasonable decision to have your infoproducts sold in websites that deal with foreign exchange investments, don’t you think? Secondly, the website must be designed with SEO in mind. Everything must be geared to SEO because this will increase exposure for your infoproducts.
The last P is PROMOTION. What have you done so far to market your infoproducts yourself? Did you change the packaging to make it more fitting for the season’s current trends? Did you launch contests to gain more attention for your infoproducts? Have you held seminars and offered discounts? Promotions will not only be employed in your website but in your affiliates’ pages as well. You can’t completely rely on your affiliates to sell your infoproducts. Their main job is to help you sell them and not to create marketing strategies for your company.
Motivate yourself.
Of course, you won’t be able to do any of those things if you’re not properly motivated. Never let dismal sales get the better of you. The moment you do then that’s when the trouble truly starts. Cheer yourself up with the thought that tomorrow usually promise better things to come!
