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Copywriting Hazards, And What To Do About Them
However, there are many pitfalls to copywriting that serve only to weaken your content. In order to keep your copy from falling into the trap of being irrelevant, fluffy, and boring, here are a few things to avoid at all costs. Going off track More is not better in the case. Its best to keep at the issue at hand, avoiding irrelevant content or extra detail works well. To get the results you want, you need to write focused copy. Good copywriting involves focusing on a primary issue, backed by smaller, but relevant supportive points. And if you keep to the point in each paragraph, making it racy, you'll keep your targets. Or they'll be gone with a click, to a more interesting site. Say it once Refrain from repeating and harping on one point over and over. You may feel that you are stressing home a point by doing so but in actual fact, you could be irritating your reader and he or she may lost interest in your article. Give some thought to the words you want to use and then get your point across; but do it only once. Keep it simple Using words that require your reader to constantly whip out a dictionary will not score you points with your reader. Use simple, but effective words to put your message across. Long winded sentences and complex vocabulary will only perplex your reader and he or she may decide to move on. The Use Clever Language Hazard Using copywriting to display clever mastery over language is hazardous. And while it might have a nice ring to it, it doest work. Because original as it sounds, it does not add to natural flow or pace of your writing. So avoid clever language at all cost. You'll be far more effective if you write concisely and simply. Excessive Modifiers Too many adjectives are hazardous to copy! They're descriptive words that you use with nouns or verbs, like attractive, powerful, or blue. Words with 'ly' at the end like quickly are also adjectives. Used well, they are effective, but an overdose can divert readers from issues at hand. Saying 'It quickly scans' is better than 'It scans very quickly', for instance. Because the 'very' drags the text. AYou can be effective using one adjective, try 'It gives you amazing prints' or 'It gives you fantastic prints', and not 'It gives you amazingly fantastic prints'. As you can see, the last sentence really doesn't work. The 'be' Words Hazard The 'be' words, is, was been, are, were etc, all too common in copywriting spell doom for your text. They make your text uninteresting and boring. While you need to use them sometimes, try using active forms often, for copy lively and interesting to read. Writing 'It is a creative tool that animates your Web site' doesn't work as well as 'A creative Web site animation tool'. In this way you can animate your Web site as well, wherever you can. Article Directory: http://www.articledashboard.com Vlad Ehrsam is the chief writer for, and editor of Full Info on Business, visit there today for the latest Business advice, and while you're there sign up for the free newsletter. |
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