Copywriting Tips

The main idea to write a copy for an ad depends on what you would like to convey through minimal words that make the maximum impact. The flair to write is not just enough for writing a copy. You should have the instinct to know what clicks and what doesn't. Everyday is a learning experience. As no two copies can be the same, the creative mind has a lot of scope to explore and learn.

You should keep in mind not to get stuck on one particular idea or thought while writing as this restricts your creative capabilities. The secret to writing an amazing copy is always to think out of the box and to think from various aspects of the project. Never judge your copy to be the best for an ad that you are doing. Instead, think as a person who would be looking at your ad and also ask other people what they understand from the copy without telling them much about the product for which the copy has been written. Listen to them but do not follow whatever they say. You needn't, as too many cooks spoil the broth.

Do not try and use highly sophisticated language as this would confuse your target audience. Always use simple layman's language because most of the ads we write are for the aam janta. But, if you are writing a copy, for say, a 7 star hotel, then definitely a little bit of sophistication is required. First think about the product, its usage and the view of the consumer regarding the product.

Copywriting is not just for single hoarding ads. It could be for direct mailers, dealer letters, pole medians, road medians, internal brandings, jingles on radio or anything that requires a script. So, see, such an off beaten track infact was never off beaten as it's believed to be. Just imagine all the advertisements without a copy to complete its meaning. Just imagine all the commercials without words. It would appear so dumb.

There is no such thing as a good copywriter and a bad copywriter but there is someone called an efficient and an effective copywriter: one who can figure out how to represent something for a common audience.

First of all this stream requires a fairly good knowledge of culture, language drift, fashion, trends and lifestyle shifts happening in the society. Grammar need not be considered as essential as there are many ads which do not stick to conventional grammar. Next, always keep in mind the value of the product in public view and how you would like to increase it further. But never, never, try to exaggerate. It'd appear as if you're bragging about it.

Try to use simple and less words to convey the complete meaning. When writing a copy always look for other better ways of saying what you are trying to say and also see if you as a consumer or the target audience like it. Review the words that have been used. I would not recommend the usage of a dictionary or a thesaurus as there is a chance of getting stuck up on words. Use thesaurus to know the synonyms but don't try to cut-copy-paste them as it'd be like having a goat's head on a chicken's body. Too unlikely. Instead of replacing words, replacing sentences would be much better and more innovative.

By: Nithin Mekhala

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Article on Copywriting by Nithin Mekahala of WriteYup. About WriteYup: An online resource for readers and writers alike, WriteYup features articles focusing on a variety of topics including online advertising and marketing, business fundas, SEO, copywriting, book reviews and much more!